YFP 319: Pharmacy Innovators with Dr. Jena Quinn (Perfecting Peds)


Founder & CEO of Perfecting Peds, Dr. Jena Quinn, joins host Dr. Corrie Sanders on this segment of The Pharmacy Innovators.

About Today’s Guest

Jena Quinn, PharmD, BCPPS, is an expert pediatric pharmacist. She developed the vision for Perfecting Peds based on her extensive background in medication management of pediatric population, personal love for children and her desire to optimize more children’s medical profiles.  She has 10 years of safe medication management and direct patient care experience in the pharmacy field with a wide-ranging background in developing, enhancing and managing clinical consulting programs.  Dr. Quinn earned both her Doctoral degrees with high honors from the Ernest Mario school of Pharmacy. She is a nationally Board-Certified Pediatric Pharmacist. She is also a mom to three adorable little girls, Hadley, Peyton and Avery.

Episode Summary

Today’s edition of our Pharmacy Innovators series is filled with vital information for pharmacy entrepreneurs on how to expertly navigate the risks involved with leaving the W2 world behind. In today’s episode, host Dr. Corrie Sanders sits down with the Founder of Perfecting Peds, Dr. Jena Quinn, PharmD, BCPPS, to discuss Jena’s transition from working 9-5 to running her own consulting business that is focused on medication management in complex pediatric patients. Our guest explains the role that her family played in her decision to take up pharmacy, how and why she made the pivot to pediatrics, what inspired her to break free from her W2 job, and how she benefited from being willing to branch into a new industry (cosmetics sales). Dr. Jena then shares why she is not too concerned about AI in pharmacy before diving into how she built her company’s team, how she uses the various social media platforms, why she chooses to always lead with authenticity, and what it was like for her to take on a new business challenge as a pregnant mother of two. This powerful conversation is filled with advice and strategies for those who are contemplating a non-traditional career path, and Dr. Jena explains everything she loves about being a business owner and pharmacy entrepreneur! 

Key Points From the Episode

  • Introducing Dr. Jena Quinn as she explains her family’s role in how she got into pharmacy. 
  • How she made the pivot to pediatrics. 
  • What inspired her to leave her W2 job and what she was expecting from becoming a founder.
  • How she benefitted from being brave and willing to take on a non-pharmacy-related job.
  • Why AI could be both damaging and useful for pharmaceutical dispensary roles.
  • How long Dr. Jena worked solo, and what it looked like when she started building her team. 
  • What her first business contracts looked like compared to how they look today. 
  • Assessing her social media profiles and why she chooses to be authentic across all platforms. 
  • Exploring her mindset when she started a new business venture as a mother of (almost) three. 
  • Dr. Jena’s favorite characteristics of being a business owner. 
  • Her advice for anyone who is contemplating a non-traditional career path. 
  • What she loves most about being a pharmacy entrepreneur.

Episode Highlights

“I just knew at that moment [of helping my epileptic sister] that whatever I did in life, it would be taking care of these children in some capacity, whether it was [as] a physician, a nurse, [or] a pharmacist.” — Dr. Jena Quinn [03:33]

“I started in a multi-level marketing company selling skincare, and it was probably the best thing I’ve ever done, as silly as it sounds.” — Dr. Jena Quinn [07:45]

“Pharmacists are the crappiest salesmen. Because of that, our profession has taken a hit. We have to be a good salesman to show our worth, and push and advocate for our profession to go into a more innovative direction.” — Dr. Jena Quinn [14:48]

“My husband is in IT, in cybersecurity. He’s always in my head, he’s like, ‘Whatever you’re doing, you better not be able to be replaced by AI.’ It’s so true that it is going to drastically affect our profession, but that’s okay.” — Dr. Jena Quinn [15:52]

“Sometimes I don’t even understand what I’m doing until I do it.” — Dr. Jena Quinn [23:05]

“We [pharmacists] have this unique knowledge. I mean, daily, we make these life-changing interventions, and we don’t get any compensation for it. How is that okay? Long story short, it’s just not.” — Dr. Jena Quinn [28:34]

“I just try to keep it real. I have three kids; I understand that everything gets messy.” — Dr. Jena Quinn [31:28]

“Being a business owner, I wake up every day with a fire in my belly; I have control to change patients’ lives.” — Dr. Jena Quinn [38:32]

Links Mentioned in Today’s Episode

[INTRODUCTION]

[0:00:00] CS: Hi, YFP community. Corrie Sanders here hosts the Pharmacy Innovator segment of the YFP Podcast. Pharmacy Innovators is designed for pharmacists navigating the entrepreneurial journey. In this series, we feature founder stories and strategies that help guide current-inspiring pharmacy entrepreneurs. Today we feature Dr. Jena Quinn, a board-certified Pediatric Pharmacist that established Perfecting Peds, a consulting business focused on medication management in complex pediatric patients. 

In just 18 short months, Jena has expanded her business across multiple healthcare systems and hired support staff that is pioneering pharmacy consulting in the state of New Jersey. We discuss how she financially navigated her transition, the unique timing of establishing her business, and plans for the future of Perfecting Peds. I cannot wait for you all to learn from Dr. Jena Quinn. 

[EPISODE]

[0:00:52] CS: All right. Jena, we will start things off with a really easy question. For those that don’t know you, tell us a little bit about where you went to pharmacy school and how you got into the profession. 

[0:01:03] JQ: Yeah. I went to pharmacy school at Rutgers University, New Jersey. Even at 34, I’m like the biggest baby and I won’t go more than an hour from my parents, so that’s why I landed there. It’s between that and the University of the Sciences in Philly. My parents said, “You’re going with a cheaper school.” So, that was pretty much how I made that decision. But as far as the profession, my grandfather, who has been my lifelong mentor, he was a pharmacist for 60 some years and the later parts of the last 30, he was the director at GlaxoSmithKline, where he patented over 150 drugs.  

I always tease that he makes me look really stupid, because he’s just such a wealth of knowledge. He wrote many organic chemistry books, which was my least favorite subject, but really, he is my inspiration. My mom, to be very honest, is a nurse. She was like, “Nurses work too hard and don’t get paid enough, so you’re going to be a pharmacist and that’s what’s going to happen.” So, once I applied to pharmacy school and got in, and my dad called Rutgers to make sure that I really got in, that’s where I went. 

[0:02:22] CS: I just had to make sure.

[0:02:24] JQ: Yeah. It’s always something. You can always use it later.

[0:02:27] CS: That’s amazing. A little bit of family inspiration. Then just tying it all together with some of your interests, it sounds like. 

[0:02:34] JQ: Yes. Yes. 

[0:02:35] CS: How did you pivot specifically into pediatrics? Was that some postgraduate training? Did you get gauge interest with that on rotations? Where does that stand from? 

[0:02:44] JQ: Yeah. Historically my little sister, she’s nine years younger than me, had epilepsy knock on one. It’s been like nine years, but growing up, I was always the one who took care of her. I’m sure nowadays it’d be like a DCPP call, but some sort of DIFAS call, but my parents, starting at the age of 12, would just leave me with her and she had epilepsy. So, I got really familiar with how to administer Diazepam, what to do during a seizure and all the seizure precautions. 

Then I knew – I always knew I wanted to go into the medical field. So, I dedicated – which is funny, because how life works out. A lot of my patient population is epilepsy, but I just knew at that moment that whatever I did in life, it would be taking care of these children at some capacity, whether it was a physician, a nurse, a pharmacist. She’s really what drove me into the pediatric desire. Then throughout pharmacy school, actually, I just applied to do a couple of research as a student and research opportunities. They were in Peds.

Then during my appies, again, I got partnered with majority pedes. Then I actually, I’m one of those, I would say like older. I got grandfathered in, but I only actually did one year of residency at a local hospital, Thomas Jefferson in Philadelphia, which I know traditionally a lot of pediatric pharmacists do, too. At that time, I was really done with the whole residency thing as far as it’s draining. It was draining me. 

I applied and got into Children’s Hospital, Philadelphia, where I started their pediatric patient care program with a couple of other of my colleagues, like the in-between of a true clinical pharmacist and staff pharmacist, where we were on the floor rotating with the providers and then verifying orders. That I did for three years. Then went to another local hospital and started the same program for another eight. 

[0:05:06] CS: Wow. Well, it sounds like you had a lifetime of experience on top of the year of residency. I’m sure that maybe the second year wasn’t necessarily needed after starting with pediatric care at age 12? 

[0:05:18] JQ: Yes. Yes. That expedited it all, but it was, I was very much sure that that was trying to tell me something. Like I said, a lot of my patients in some way, shape, or form have epilepsy. 

[0:05:32] CS: That’s wonderful. That all ties together, so well. It seems like that was just the path that you were meant to be on from the start. Jena, what I want to pivot to now is I think what we’ll spend a majority of our conversation today is talking about establishing your company, Perfecting Peds, and what that ultimately looks like, and some of the steps that you took when making that career transition. Why don’t we start with what were the motives to leaving a traditional W2 job? What were you striving for? What were you expecting when you started your own company? 

[0:06:04] JQ: Yeah. I mean, motherhood changes everything. I have three little girls, six, three, and one. When my youngest was one years old, I realized – so I worked the first full year of her life at the hospital. I quickly realized that because I started – I shared with you, I started the program for pediatric patient care, I was the first true clinical pharmacist there, full-time at Cooper. What I quickly realized was that between 40 hours and then additional, I would have the residents unpaid, I would be called all the time for urgent situations that the medical residents needed help with and the PICU and the NICU. 

I realized that my quality of life was really taking a hit, especially on my family time, and there was no separation at all. I quickly realized that I didn’t want to be in the hospital fulltime, especially having a little one. I went part time, which then inevitably allowed them to hire a bunch of new people to the hospital. But for me, I was doing a job of a few pharmacists in one. That shone actually a lot of light on that and they’ve hired a lot more people. I was really desperate to be quite honest and to match my income and stay in the luxuries of the pharmacist salary, but I did not like the lifestyle that the full-time job left. 

What I did was I started in a multi-level marketing company selling skincare, and it was probably the best thing I’ve ever done, as silly as it sounds, but it actually was how all my mindset hacks, all my sales lessons that they were all encompassed in. It was called Rodan and Fields, but I learned them all from my mentors there. It was awesome. I had some great opportunities. I would travel to different countries on their dime. I got actually, the computer I’m working on. They were actually, they were very good to me. 

What I realized was that I was really more obsessed with one, building something. Two, just the flexibility of the job, even though I didn’t have like, yeah, skincare is okay. I didn’t have a passion for it, but what I had a passion for was entrepreneurism, setting my own hours. Really, I like the idea of having a team.  I feel like if anything, the people you surround yourself with is who you become. I was like, “You know what?” I – also at the time. I did that for the entire time till my daughter, so for three and a half years. Then I realized like, “Okay, well, what are you passionate about?” Which was pharmacy. 

What I started realizing, even part time, the lifestyle wasn’t for me. I didn’t – I was missing things. For example, last week, I was able to go to two things in the middle of the day, to be at my daughter’s school for just one was a race and the other one was field day. I was able to participate and be a volunteer. I realized that I was working a majority of weekends and then a day or two during the week. With the weekends, I started missing my daughter’s soccer practices. I was like – 

[0:09:34] CS: Sure.

[0:09:34] JQ: I was like, “This is not happening.” Again, I was – I started transparently, to be transparent, I started looking for other jobs. In that process, I realized that there wasn’t any jobs for pediatric pharmacists outside of the hospital. If they were, they were the really niche, like maybe a rare disease in medical science leaves them, but it wasn’t like – there wasn’t a robust amount of opportunities. I felt like the only way I was going to leave the hospital is if I went into the geriatric or adult population and that literally killed me. I love them, they’re just – my hearts are children. So, yeah. I was like, “They smell bad, I can’t do this.” 

I started looking for other jobs. I actually, got offered a job for a geriatric long-term care facility position. That got my wheels spinning, because I was like, “Wait, you need to have long-term cares.” Like acute cares – all these medical days in the area. And I started looking around and asking questions to providers that work there. I’m like, “Who’s looking at these kids? These kids are the sickest kids of the sickest. They have multiple medications.” The answer was that nobody was looking at them clinically. It was the politically correct answer. 

I went door-to-door, my salesman mentality, and was just like, “Hey, you’re already paying the pharmacist.” I’m sure you know this. If you’re a consultant pharmacist too, they’re paying pharmacists to do this. I don’t want to put down other pharmacists, but we have this unique training of residency. We’re all board-certified pharmacists that are uniquely trained in peace. It’s very different than adults, right? I couldn’t end geriatrics. I couldn’t turn around and take care of an adult patient. I don’t even know their disease state. 

I just said, “Whatever you’re paying them, pay me and my team and we’ll take care of them and we’ll offer them a bunch of unique services on top of the compliance work that they’re already doing.” That’s honestly how it started. I did the prep work and all this sales pitch over six months, until I started getting some contracts. Because I knew I couldn’t take that much of a financial cut. Then once I started getting contracts, that’s when I jumped full-time into this. 

[0:12:08] CS: Jena, so many things that you said there that I want to highlight for the listeners that I think are really important. The first one is that you weren’t afraid to take a non-pharmacy related job – 

[0:12:19] JQ: No.

[0:12:19] CS: Because it wasn’t worth sacrificing your mental health in the place that you were in. I think a lot of pharmacists can relate to the quality-of-life issues that you spoke of and the work life balance, especially when you’re in management positions. You really do start doing the work of multiple pharmacists many times. I think so highly of you for taking that job and just being not afraid to say, “I’m not going to do something pharmacy related right now.” That’s how confident you felt about yourself and how much you respected yourself. Two, it is great almost that you stepped into a sales job, because many people don’t realize that sales is a lifeblood of business when you are first starting off. If you can’t sell your services, it completely hinders the product or the service that you can provide. 

[0:13:03] JQ: Yeah. 

[0:13:04] CS: Probably an amazing stepping stone to be where you are today and to have that mentality, like you said, to be able to sell what you want and be able to articulate that to other people. 

[0:13:14] JQ: Yeah. I think, too, I’ve gotten such a habit. Social media is such a powerful way to sell. When I was in Rodan and Fields, no one’s going to buy something from you. If you’re – one, this is my opinion. If you’re not authentic and people can’t relate to you, right, or they don’t know you. If I was going to actually make a decent income, it was building authentic relationships and just being myself, so people could get to know me, so that then they’ll feel comfortable buying from me. 

It taught me so many life lessons. Part of that was just getting in the habit of posting on social media every day and regardless of what it was, if it was just like whatever – I mean, I was always taught to keep it in three categories, but for me, it was always three things, family, and probably enough, one was pharmacy. I was already posting a lot of things about pharmacy organically. Then it was a more natural stepping stone to start my own business, but as part of that, I just honestly switch from, because I’m focused more on B2B. 

I switch just to doing the same thing on LinkedIn to build my pharmacy presence, to build authentic connections and to network. That’s honestly how I’ve been able to meet amazing people like you. That has been the most powerful tool. That was embedded in me from sales. The other thing I do want to say is, pharmacists are the crappiest salesmen. Because of that, our profession has taken a hit. We have to be a good salesman to show our worth and push and advocate for our profession to go into a more innovative direction. 

[0:15:07] CS: That’s such a beautiful statement that resonates with me a lot, because I work a lot with legislature and talking to senators and elected officials. They truly don’t realize what a pharmacist does outside of a dispensing role. 

[0:15:22] JQ: No.

[0:15:23] CS: Especially, like you just said, as the profession evolves alongside technology, it’s going to drastically change in the next 10 years, we really have to learn to advocate for ourselves. You’re already just ahead of the curve by having your own business and being able to do that independently. It’s a wonderful thing. 

[0:15:41] JQ: Yeah. I think AI is going to be a sole crusher for a lot of the dispensing roles. I didn’t even know that AI was on the horizon when I started this. My husband is IT in cybersecurity. He’s always in my head, but like, he’s like, “Whatever you’re doing, you better not be able to be replaced by AI.” It’s so true that it is going to drastically affect our profession, but that’s okay. I think it’s going to put us in, like I just said, before these long-term care pharmacies were doing compliance work, like checking out dates and counting narcotics, that can all be automated. 

There’s no reason for a pharmacist to do that. What I quickly realized was I hired pharmacy techs, and pharmacy techs are amazing at this stuff. Why is a pharmacist with eight years of education on top of, maybe residency and all these board certs, why are we doing that? The same goes with the dispensing role. We are too smart when we went to school for too long to be doing that. It really takes away from the angle, which is patient care. 

We want as much forward-facing time with the patient as possible to help the patient and advocate for them. Some of the traditional dispensing roles really take away from that. I personally think it’s an exciting time in pharmacy. I think as far as we leverage that and just use our education and sell ourselves accordingly, I think we’re going to have a lot of exciting changes on the horizon. 

[0:17:14] CS: I think so, too. I think so, too. It’ll force us to really utilize our clinical skill set across the board in a way that probably hasn’t been forced before. 

[0:17:22] JQ: Yeah. 

[0:17:23] CS: Jena, I also want to touch on the fact that you’ve said you just hired technicians or that you’ve hired technicians. Let’s talk about the growth of your team. How long were you just a solopreneur really facing everything just by yourself? When did you start to hire? What did that look like? Who was ultimately your first hire? I would love to know that as well. 

[0:17:43] JQ: Obviously, because it was such a cluster. This is true Jena fashion. I signed – I started taking private patients just as my beta patients, because I do think, like okay, I wanted to get used to the EHR. I wanted to also get PGX certified, this little like 20 CEs, but I also wanted to really take patients, because there’s not an abundance of pediatric literature in PGX. I wanted to get comfortable on that, because I do think again, that’s the way of the future. We’re going to have to utilize that to take the best care of our patients. 

I started just taking like private pay patients. That’s how I got started financially, but also just getting used to everything, as far as the EHR and training. Then I got five contracts all at once. I didn’t understand how medically complex these kids were, until I opened the chart. Of 120 of the roughly growing, I don’t know, so what I’m doing is some quick math in my head, like 300 of them were had a minimum of 23 medications on their chart. 

[0:19:08] CS: Wow. 

[0:19:08] JQ: I got all these dropped on me at the same time. I was like, “Oh, my God. What did I sign up for?” I quickly realized that I could not do this by myself. If I did, I would be, so to give you again, I’m all about shedding light on things that should have their curtains unveiled. The prior long-term care gave these pharmacists 15 hours for 120 critically ill pediatric patients trait that due to dependent. 15 hours a month at $200. I couldn’t even open and close the chart. Plus, do the compliance work which is go through the med room and make sure, count the narcotics and all that. I quickly outsourced that. 

That was, honestly my first hire, was I had a technician that I loved at the hospital that I worked with. I said, “Hey, I need help. Are you looking for like PRN contractor hours?” She jumped on board. She helped alleviate at least, like I said, the doing all the compliance work. But then I realized that proudly for the first year me and my husband were going to be paying to take care of these kids, as awful as that sounds. I think the pharmacy profession is so in need of advocacy and change. I knew that I needed my proof of concept before anybody even listened to me. It wasn’t until I got the numbers of cost savings, cost avoidance. I knew they were going to be like, “This is a really cute idea, little girl.” I’m all but not even five foot. 

I know people were not going to take me seriously. My first nine months of this business, which we just got all that exciting data in last month, was just hiring pharmacists and quite frankly, breaking even. It was just breaking even. What we were providing was the comprehensive medication management for all patients who had never had it before. Providing pharmacogenomics, doing calls to parents who wanted to be a part of the care. Also, giving some compliance medication compliance software. We have an app, a med rep that really shows the parents in 50-day print languages called MedActionPlan, but where to draw up on this syringe, what exactly did you expect from an ADR standpoint, when to call us. 

All these services were provided out of pocket by me and my husband. I just knew that it needed to be done, this proof of concept, because we’ve never have been outside of the hospital walls with an exception of somewhere like pediatric and care clinics where the hospital was funding it, but there’s never been a true pharmacist consultant role. I knew that in sales, you need to solidify your proof of concept. It took me nine months. Now that we have the numbers, we are in talks of some really exciting big contracts, but it took a really long time. 

[0:22:18] CS: It’s beautiful that you were able to have the mindset and the wherewithal and the experience to be like, “Okay, I’m going to have to do proof of concept.” You were willing to just eat it for nine months. Then be able to put it together. Ultimately, set yourself up for something that’s probably really great long term, just knowing that you had to prove your worth, especially in this new, like you said, this is a new niche for pharmacist in New Jersey.

[0:22:42] JQ: Yeah.

[0:22:42] CS: Realizing, you’ll have to put all that together.

[0:22:44] JQ: Yeah.

[0:22:45] CS: Some of those, maybe the intricacies of the concepts or of the contracts, Jena, what did that look like? What did your first contract look like? Were you all set up to go for billing? Did you have to get collaborative practice agreements? What did that first contract look like? Then, where is it today? 

[0:23:02] JQ: Yeah. Again, something, sometimes I don’t even understand what I’m doing until I do it, but I was like, I knew I was going to – whatever I was going to do, I was going to take care of these kids. When we first got the contracts, the collaborative practices weren’t in place, but what I very quickly realized was that these positions or providers, and just like anywhere, they are very, very stretched thin. We were given an average of 10 to 15 recommendations per chart. They did not have the bandwidth to go in and make those changes. That was pretty evident and very quickly. 

I was like, this is not going to benefit anybody if we don’t get a collaborative practice in place. We have collaborative practices in place, which are a beautiful thing, I think should be the standard of care for any pharmacist practicing, just because it just builds our autonomy and puts us in the same pedestal, or just honestly, the same building opportunities and capabilities as PAs and MPs who have done a beautiful job in establishing their work. They’re not doing anything automated with dispensing. 

I really look at them, those two professions as like, how can we be like them? How can I be like an MP today or a PA? I don’t want to diagnose, but how is there a way that I can use my medical – my medication knowledge to optimize patient care, be in front of the patient, be a part of their team? So, within two months, we got that up and rolling again. It is hard, I had to scramble to find who’s a good health care lawyer in the area, so they can help read my contracts, because you don’t want to do anything blind. 

They’ve been an awesome addition to Perfecting Peds, an awesome and expensive addition, but necessary. What that looked like was, we would basically take over what they were doing, but instead, we just did a deep dive of comprehensive men management through a collaborative practice agreement in the pharmacogenomics. As far as we’re our contracts at now, I can’t disclose too much, but we are starting in talks with insurance companies, because in New Jersey, unfortunately, there is no opportunities to build, even incidents, too. 

It is very disheartening. I know we were talking about you being in Hawaii and you feel like you traveled back in time. I worked at a hospital where I had so much autonomy, like too much autonomy. Then I came to outpatient lands and I couldn’t even change the concentration of the men. I was like, “What’s happening?” It was like, I just couldn’t believe, I was just so dumbfounded. We were talking about advocacy and legislative, I really admire what you’re doing for the Board of Pharmacy in Hawaii and advocacy. I think it’s just so needed, because I’m not political and so many people get me out of me when I say I’ve never even voted. 

I realized real quick, I was going to get political, because this is – how we’re practicing is not okay. Again, proof of concept. I knew if I had that I could take it to insurance companies, I could take it to other facilities, I could take it to home care companies, all these different places. It didn’t have to be in New Jersey, right? Because I had that barrier of billing in New Jersey, but for example, in a couple of weeks we’re launching in Minnesota. We have some opportunities in Colorado. You know what? It’s not the best thing, but it’s like, okay, well then I’ll practice where I can practice until I give you guys enough literature, which we are publishing to understand that this should be the standard of things.

[0:27:02] CS: It’s amazing. So much of what you’re saying really resonates with me, because it’s amazing to realize that pharmacists are some of the only healthcare or the only healthcare professional that’s just taught to give away information for free. That’s not saying we shouldn’t be answering questions when patients come to the counter and they’re receiving a prescription. Ultimately, any other profession is billing for the services that we are already providing. Your proof of concept is just going to hopefully add so much knowledge and leaps and bounds of data of what can be done when we can practice at the top of our license. I think that’s going to be so meaningful. 

[0:27:39] JQ: Corrie, to your point, I didn’t realize – this is not an exaggeration, weekly for the past nine – I guess people started catching when I’m a pediatric and maternal health pharmacist about  – after I grew more confidence after a job. Then I was talking. I told you about posting, so then I would post tips and tricks. What I realized is that a minimum of 20 to 30 people were coming to me a week for their child or their selves. 

I did it for  nine years and then I was like, “Damn, I think this is a business.” I’m like, “Why is nobody else doing this?” We’re just mad at pharmacists at our profession, because I’m like, like you’re saying, every other person can build. And coming with all this, we have this unique knowledge. I mean, daily, we make these life-changing interventions and we don’t get any compensation for it. How is that okay? Long story short, it’s just not. 

[0:28:49] CS: Exactly. Jena, I want to circle back on something that you just brought up that we didn’t get to touch on before is your social media strategy. Something that I do love about following you is how authentic you are, and you said that that’s always been your intention is to just be authentic across all platforms. What are you using primarily? Are you focused on LinkedIn? Do you use Twitter and Instagram? How do you delineate between the different platforms and where do you put a lot of your time? 

[0:29:17] JQ: I’ve been most of my time in LinkedIn, just because like, do you think that as a profession, if we put a lot of our time there, well organically, and over time, educate the not only fellow pharmacists, but other fellow providers, too. There honestly is no strategy similar to my life, but what I do is I try to do one to two real patient cases, things that I saw this week that – or I tried to do the week prior that our team made a huge impact. Oh, and to your – you did ask, we are seven contractor pharmacists, two technicians and an assistant at this moment.

[0:30:00] CS: Wow. 

[0:30:01] JQ: I want to flip – I’m starting to explore a few things, people over the full-time, which is an exciting change, but that being said, I have my team. We all – for the perfecting piece, we just revamped it, so that we can streamline how we’re visioning this as my goal. As for perfecting piece to be anything from preconception, I’m thinking about having a kid. What are the things I need to know to add lessons? We just started, because I wanted to revamp and have it organized, as far as the flow goes, but all of us on the team take task at different posts to do the Instagram Perfecting Peds, which close onto our Facebook and then the LinkedIn Perfecting Peds page. 

Now we’re consistently posting there, because it was hard to do LinkedIn and all the other things. I just focused on LinkedIn for the first year, which has provided so much opportunities, network and the opportunities have given me more than I’ve given them, but I tried to do at least two real cases to showcase. Again, I’m a salesman, like, “Look, this is what pharmacist can do.” Then I try to do three hot topics or any, or it could be anything, whether it’s related to just entrepreneurs in the general, things I’ve learned, tips and tricks. Again, a lot of them are authentic, not all of them are this positive rainbow. I just try to keep it real. I have three kids, I understand that everything gets messy. That’s for sure. 

[0:31:38] CS: There’s no way around that, I’m sure.

[0:31:40] JQ: Yeah.

[0:31:41] CS: Jena, I had said this to you prior to when we started recording the podcast. But something that I really admire about you is that the stage of life that you were in when you started your business. You had already had two kids, your third was on the way. Was that more of a motivator to step away from your job or did that make things scary? What was your mindset going into the transition being in that chapter of your life? 

[0:32:02] JQ: Yes. My first two were clomid babies. I was pretty sure I wasn’t able to have children, naturally. Me and my husband had closed that chapter. I bought my LLC and four days later, I found out I was pregnant. I think, like a normal person would have felt like maybe this is my sign. God saying, “Don’t do this.” But then I thought, I was like, “God’s given me nine months to get this bad boy up and running.” So, I did. I used that. I also used leaned into it that the fact that I can’t do this alone. 

One of my past mentors, who quite frankly scared the hell out of me, is at [inaudible 0:32:42] you reached out and said, “I’ve been thinking about doing exactly what you’re doing for 10 years of my life and you’re inspiring. Can I basically work for you?” I’m like, “Yeah.” She’s a – she’s so much harder than I ever – again. She teaches me so much. It was a humbling experience to see that, but I knew that I was going to force me not to be the bottleneck of the company in multiple things, because I knew, I needed to take whether it was six weeks or whatever maternity leave. 

In order to do that, I needed to build up some systems and standard operating procedures so that I wasn’t the only one that could do it. That was something that I knew from the start of it. I had an implement and had nine months to implement. I did use it as fire, to be quite honest. My hospital gave me six weeks after the birth of my second daughter. It really pissed me off. They’re going to do the same shit again. So, I used that as, even though I loved everything about my job, the people, but it was just like HR. They were adamant that even though I’d only worked 960 hours, I needed 1000 to get an additional six weeks. They were only going to give me that six weeks and family time for me and my employees is non-negotiable. It really did not sit well with me. I knew if I could build this up enough that most likely, I’d be able to leave right around then and that’s one of us. 

[0:34:21] CS: That’s amazing. I actually just had goosebumps when you were saying that one of your old mentors reached out to you saying that she’d been thinking about it for so long, because most people really will choose being in an uncomfortable place over uncertainty and taking a leap that they don’t know where they’re going to end up. I’m sure that was just an amazing sign from your end of being like, okay – I’m doing the right thing. I have people supporting me. I feel like, especially in the entrepreneur community, it’s not uncommon to have that support.

[0:34:51] JQ: Oh, yeah.

[0:34:52] CS: It’s great that you – yeah. It’s great that you were able to get that immediate gratification almost from someone that you respect. That’s an amazing way to start. 

[0:35:01] JQ: Yeah. Like I tease, but she was just one of those people that her intelligence was so intimidating. Yeah, it was humbling to say the least. And then just a couple of days ago, I was on the call with another past pharmacist I worked with. Again, because I came from just one-year residency and these girls were no BS. If you’re going to touch a patient, you better know what you’re talking about. I only had one, I was one of the few, if not the only, that only had one year. They were hard on me. It was just weird talking to her the other day and she’s like, “Are you hiring?” Who would have thought that my mentors would be asking one day if I’m hiring. 

It’s humbling, but just another reminder of just how life works out. Yeah, I mean, there wasn’t any certainty to be a 100% honest, my husband would kill me. I knew, I was going – I just wanted to do this full-time. I quit and then the next day I told my husband. It wasn’t like – because I knew I had to do this and he was always going to tell me, he’s so supportive, but he’s not a risk taker. I knew he was going to keep telling me, “Just keep doing the weekends. Just keep doing the weekends. It’s an extra $600.” But he wasn’t appreciating how much that was taking away from my business and my attention. Yeah, I don’t advise wives to do that. I was like – I’d would rather tell you that I cheated on you. He’s like, “Oh, God. This is not“ 

[0:36:37] CS: Let me set the stage here. 

[0:36:40] JQ: I did something worse, I cheated on you. I quit my job without telling you. He knows me enough that he was like, “All right, well, you’re going to figure it out. You’re going to figure it out.” Yeah, it was just like nobody – it’s just such a hard thing to actually, you’re never going to be ready to be like, all right, I’m just doing this. It’s just like, man – I was like, “I just have to do it.” I felt I was slowly dragging it out and that was actually causing me a lot of anxiety, too. I’m like, “No, no, no, you have to do. This is what your heart said on, just do that.” 

[0:37:18] CS: There certainly becomes a point when you are developing your business on the side where your job becomes more of a detriment than an asset to your new business. The fact that you were able, you were feeling that and you knew this is, I need to make the job, I need to make the cut. There’s certainly an element of sink or swim to leaving your job, but there’s also a very large element of planning and making sure that you’re ready and that you have something up and running, so that when you make that transition, it’s not as scary. 

[0:37:46] JQ: Yeah. I knew.  I’m like, all right, at the minimum, I have these facilities at least for a year and that will give you enough time to show our work, essentially. It’s what I knew. I started the clock. 

[0:37:58] CS: That’s right. All right. Jena, I’m going to wind this up with just three easy questions that I think will really resonate with the listeners and maybe give them some inspiration to starting something new or maybe pursuing a non-traditional pharmacy career path. What is the most memorable aspect of being a business owner and why? 

[0:38:19] JQ: I would say, honestly, when I was in the hospital some days, it sounds so dramatic. I just didn’t look forward to going to work, right? I think being a business owner, and I wake up every day with a fire in my belly. I have control to change patients’ lives. So, that’s really where, because I’m in the driver’s seat and quite transparently as I start looking for different investors and stuff to really build this up, it’s just a non-negotiable for me that clinical comes first and then we’ll figure out a way to get reimbursed and everything, secondarily. 

I think my being able to apply my own values instead of relying on my bosses, even though my own boss is not, she’s amazing, but instead of relying on somebody else, I think that was really what gets me fired up is I can create this, I can make it so that patients get the best care, and that really fires me up every day. 

[0:39:25] CS: It benefits you. It benefits the patients. It keeps you going. It’s just wonderful once you’ve felt that. It’s great motivation to continue what you’re doing. What is one piece of advice for anyone that’s contemplating a non-traditional career path? 

[0:39:39] JQ: I think, go for it. The worst case when you go back to your traditional job, right? That’s the question my husband – I have 12 years of pediatric experience. I can easily find another job if I need to or I ended on such great terms, like my boss said, “Come back whenever you want.” So, worst-case scenario, you go back to where you were, right? I mean, I’m going to give it a good try, I think you need to at least do it for a year to see if you’re gaining an attraction.

I do think – I’m always like the worst-case scenario, if we were drowning and I couldn’t pay my bills and give my girls what they need, I would just go back to it. I’ll go walk in the CVS and apply and get a stupid bonus. That might be miserable, but you know what I mean? But that’s the worst-case scenario is you go back to a traditional job. We’re needing it now, so leverage it. 

[0:40:35] CS: That’s right. I mean, COVID has shined a light on the profession in a way that hasn’t been shown before. It’s great that pharmacists are using that to their advantage to finally advocate for the profession. It’s a beautiful time for you to be making this transition and have a company that’s so successful in such a short amount of time. It’s wonderful. 

[0:40:52] JQ: Oh, thank you. Definitely – 

[0:40:54] CS: Then last question for you. Your favorite part about being a pharmacy entrepreneur.

[0:40:59] JQ: Advocating on the behalf of our profession. Like I said, before we started this. I lived in this really ignorant bubble of, “Oh, my God. Pharmacists are awesome.” I worked in hospital settings. I had basically collaborative practices. It felt even more than a collaborative practice, especially with the medical residents and the attendings, because you got to know them so well and they were such a trust factor. I quickly realized when I tried to make some changes, when I first started pre-collaborative practice with a lot of my kiddos, you couldn’t even change concentrations of medications. 

I’m like, if we’re not equipped to do that, who is? It’s really, again, I admire what you’re doing. Getting involved in like the legislation change. That’s my – after five years, after I build this up, that is the next step for me is getting involved, because – of course, I’m involved in associations and everything. Again, I wasn’t active in a single association before entrepreneurism. 

Now, I think I’m a serial association person. I’m in 10 pharmacist associations. Then a couple other just random entrepreneur ones. It really, again, if I’m in a position where I can advocate for the profession that I didn’t know we needed this much advocacy in the outpatient world, because just like you, I’d been in hospital the whole time. I didn’t realize that it was – I didn’t realize it was an issue. 

[0:42:33] CS: Well, that’s beautiful. I hope that in a couple years, you’re the state of New Jersey pharmacy practice and sitting at the Senate and pushing things forward. That would just be such a full circle moment and benefit everyone in the state. Yeah. That’s wonderful. Well, Jena, thank you for taking the time to be here today. This was such a powerful interview. I feel like you were so authentic, so many life lessons. You’re an inspiration to so many. I know just starting this business and making it so successful going across multiple states with multiple hires. I’m excited to see what Perfecting Peds does in the future. Thanks for being here. 

[0:43:08] JQ: Thank you for having me.

[OUTRO]

[0:43:11] ANNOUNCER: As we conclude this week’s podcast, an important reminder that the content on this show has provided you for informational purposes only and is not intended to provide and should not be relied on for investment or any other advice. Information in the podcast and corresponding material should not be construed as a solicitation or offered to buy or sell any investment or related financial products. We urge listeners to consult with a financial advisor with respect to any investment. 

Furthermore, the information contained in our archive newsletters, blog posts and podcasts is not updated and may not be accurate at the time you listen to it on the podcast. Opinions and analyses expressed herein are solely those of Your Financial Pharmacists unless otherwise noted and constitute judgments as of the dates published. Such information may contain forward-looking statements which are not intended to be guarantees of future events. Actual results could differ materially from those anticipated in the forward-looking statements. For more information, please visit yourfinancialpharmacist.com/disclaimer. Thank you again for your support of the Your Financial Pharmacists Podcast. Have a great rest of your week.

[END]

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YFP 307: Pharmacy Innovators with Dr. Izabella Wentz (The Thyroid Pharmacist)


Best-selling author and entrepreneur Dr. Izabella Wentz (the Thyroid Pharmacist) joins Dr. Corrie Sanders on this segment of The Pharmacy Innovators sponsored by First Horizon.

About Today’s Guest

Izabella Wentz, PharmD, FASCP, is an internationally acclaimed thyroid specialist and a licensed pharmacist who has dedicated her career to addressing the root causes of autoimmune thyroid disease after being diagnosed with Hashimoto’s thyroiditis in 2009. She is the author of three books on Hashimoto’s: Hashimoto’s Thyroiditis Lifestyle Interventions for Finding and Treating the Root Cause, Hashimoto’s Food Pharmacology, and Hashimoto’s Protocol, which became a #1 New York Times bestseller.

Episode Summary

On this episode of The Pharmacy Innovators segment of the YFP podcast, sponsored by First Horizon, Dr. Izabella Wentz (The Thyroid Pharmacist) joins Dr. Corrie Sanders. Izabella is a pharmacist turned business owner and best-selling author. After being diagnosed with Hashimoto’s disease, Izabella took steps to turn her own questions into an answer for others, founding two companies, and writing three books!

Key Points From the Episode

  • Izabella shares her path to working in pharmacy.
  • Life after graduation; Izabella’s first jobs, and how managing her own Hashimoto’s disease influenced her path. 
  • Izabella talks about the process and decisions she made entering into her current business.  
  • How Izabella approached writing and promoting her book. 
  • Reflections on the writing process and the lessons that Izabella has learned along the way.  
  • The practical and financial steps that Izabella took when setting up the business.  
  • Important moments of growth for Izabella’s business with regard to products and personnel.   
  • Izabella lays out her product suite, the different books she has written, and her supplement company.
  • Understanding the momentum and media coverage that Izabella has generated. 
  • Considering how Izabella’s new book can help pharmacists right now.
  • The impact that Izabella’s book has had and some of the amazing interactions she has had with readers!  
  • Izabella talks about entrepreneurship as a way to shape her own destiny. 
  • Advice from Izabella for following a passion and a unique path in the world of pharmacy. 
  • How and where to find Izabella online.

Episode Highlights

“I do this full time. I help people with Hashimoto’s take charge of their own health, and help with all kinds of health issues and manage their lifestyle to get them into remission.” — Izabella Wentz [0:09:54]

“I knew that there was a community of people like me who had been struggling with symptoms.” — Izabella Wentz [0:15:37]

“Hashimoto’s is one of the most common autoimmune conditions in the world, and one in five women might get diagnosed at some point in their lifetime.” — Izabella Wentz [0:16:09]

“I always wanted to write a book. Ever since I was little girl, I would make up books in my head.” — Izabella Wentz [0:19:58]

Links Mentioned in Today’s Episode

Episode Transcript

[INTRODUCTION]

[00:00:00] CS: Hi, guys. Corrie Sanders here, host of the Pharmacy Innovators segment of the YFP Podcast. Pharmacy Innovators is designed for pharmacists navigating the entrepreneurial journey. In this series, we will feature individual founder stories and strategies that will help guide current and aspiring pharmacy entrepreneurs.

Today, we featured Dr. Izabella Wentz, who successfully developed her national brand as the thyroid pharmacist. Dr. Wentz is author of three New York Times or Wall Street Journal best-selling books, and has been featured in places like USA Today, and Men’s Health, and on the Fox News Channel and 700 Club. Our discussion highlights the importance of intentional growth, networking outside of pharmacy, and leveraging experience to find a career that aligns with personal passions. Dr. Wentz recently released her latest book, the Adrenal Transformation Protocol that will be linked in the show notes. Without any further ado, and as our first guest on the Pharmacy Innovators segment, Dr. Izabella Wentz.

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[INTERVIEW]

[0:02:10] CS: Izabella, why don’t we start with a really easy question. Let’s just start with your journey into the profession. Where did you go to pharmacy school and how did you get led into pharmacy in the first place?

[0:02:20] IW: Well, I grew up in Poland and I grew up in a medical clinic. Our residence was actually attached to the medical clinic because my mom was a town doctor. I would go everywhere with my mom. I don’t know, I don’t think they had babysitters back in the day in Poland. I remember I would go to pharmacy runs with her. I stepped into the pharmacy, and the pharmacists were just lovely, and loved looking at all of the medicines on the shelf. My mom told me that pharmacists help people, and they give them medicine to heal them. I thought, I must have been maybe five or six years old, and I thought to myself, “I’d like to be a pharmacist one day, right?” 

As I was going through high school, as I was going through trying to figure out what I wanted to do in life, I was really interested in chemistry, and I was really interested in helping people, and I was hoping to maybe find a cure for disorder. I had this amazing teacher in high school, Mr. Airy, it was called public service curriculum class that I joined, and he would give us all kinds of exposures to – if we were interested as a junior in high school to, you know, in like social work, then he would give us an internship at like a clinic, where we’d be cleaning up the kids’ toys. But we thought it was important as high school students. We got to experience some of these amazing, credible professions. 

I told him that I was interested in pharmacy, and so he’s like, “Oh, okay. Interesting.” Then a week later, he comes back to me with this fax of some sort, and he’s like, “You have to call this pharmacist and they’re a few towns over from where you are, but they’re looking to hire pharmacy technicians. I had just turned 16, and so I went to this job interview, and I got hired as a pharmacy technician. I don’t know if this still holds true, but I was the youngest person that became a certified pharmacy technician in Illinois at age 17. And I started working in the pharmacy at Walgreens, and loved being a pharmacy technician, and really enjoyed it, and really loved learning about medications. I really loved learning about physiology, and biochemistry, and medications. I went to University of Illinois for undergrad, and majored in pre pharmacy, and then — go [inaudible0:04:36].

Then, after that, I applied to Midwestern University College of Pharmacy in Downers Grove, Illinois, and was fortunate enough to be accepted and was in a beautiful class for four years and got my PharmD in 2006.

[0:04:53] CS: Amazing. Amazing. I love that you had such a great read on the profession so early on in your life. That’s really, really an amazing opportunity that just led you to step right into the path of full force, it sounds like.

[0:05:06] IW: Absolutely, I definitely knew what I was getting myself into, and I was excited, and I really enjoyed it. I was super excited to learn more about medications, and all of the things, right?

[0:05:19] CS: That’s right. The never-ending list of things that have to do with pharmacy practice. So you graduated from the University of Illinois. Then, where did you transition from there? What was your first job in pharmacy? Did you stay in the community setting? Or did you ultimately transition out of that space pretty quickly? What that looked like for you?

[0:05:36] IW: When I graduated, my fiancée at the time, who’s now my husband was accepted into graduate school in Arizona. I ended up working for a company that was doing phone consulting. It was like a hospice, Excel RX, an East Coast-based company where I did that for some time, where I was in a clinical position working with hospice patients, and the nurses, and taking phone orders, making some adjustments, and recommendations based on that. Then I ended up wanting to stay a little bit closer to home. I ended up working at a pharmacy at Target Pharmacy in Scottsdale, Arizona.

After that, my husband ended up getting his MBA. It was a master’s program and we moved. At that point, we moved to Los Angeles, California, and I had had a little bit of trouble getting my license over in California. It’s like such a long process. Oh my goodness, right?

[0:06:37] CS: Right. Notoriously difficult.

[0:06:41] IW: So I worked as an intern at Lorena Pharmacy in East Los Angeles, which was a fabulous experience. They filled just a super, super busy neighborhood pharmacy, where people would walk in and everybody spoke Spanish, and got some really great experience with some prescriptive authority, and kind of collaborative practice agreements with physicians in the community. That was a super fun experience. 

Then after that, I, I really wanted to use my clinical skills. We ended up moving again. I wanted to focus on helping people with developmental disabilities because that had been my prior work in my rotations. A big interest of mine in high school, in pharmacy school. I ended up working at a case management company in California in the South Bay Area. I was the clinical consultant pharmacist on staff. I helped social workers to help their patients have the best potential medication outcomes. What that meant is, I was going into group homes a lot of times, and looking at people’s medications, and making sure they weren’t having any adverse drug reactions. I was oftentimes making a lot of recommendations to get people off of drugs or perhaps recommending medications that they should have been on, perhaps recommending some lifestyle changes, looking for alternatives for them. That was a nontraditional route. 

Then, I moved back to Chicago for my husband’s job. At that point, I worked for GlaxoSmithKline in pharmaceutical sales, which was a really fantastic experience as well. I got to see a little bit of how the inner workings of that went. Kind of throughout that process, I was actually diagnosed with Hashimoto’s when I was at the consulting pharmacist job. I was going into different pharmacies as part of my sales rep position, and I remember talking to these brilliant pharmacists. Some of them had their own pharmacies, and they were giving me all this information that I hadn’t really learned about at this point. And they were talking about lifestyle medicine and integrative medicine.

I would come and talk to them about asthma and our asthma drugs. They were like, “Did you know that fish oil can be really helpful for inflammatory conditions?” This was really fascinating. They would talk to me about probiotics, and they would talk to me about adrenal dysfunction and adrenal fatigue. I was like, this is really, really cool. My job was to actually call on pharmacies as a pharmaceutical sales rep, and I got to meet so many brilliant pharmacists in the Chicago land area.

Throughout that process, I really got into like the integrative lifestyle functional medicine. I used to drive a lot in pharmaceutical sales. So I started reading Dr. Mark Hyman’s audiobooks, started listening to them while I was driving. I just started utilizing a lot of these functional medicine things, started doing my own research, and I was able to get my Hashimoto’s into remission while working in pharmaceutical sales, and then later in public health. Ended up writing a book about Hashimoto’s and it’s been 10 years since it’s been released. Right now, I do this full time is I help people with Hashimoto’s take charge of their own health, and help all kinds of health issues manage their lifestyle to get them into remission. I talk about using the right medications. I also talk about all the other preventative measures and lifestyle things. The root causes. 

Kind of a long resume. We moved a lot because of my husband’s job. I felt like I always had to learn a lot of new things and I had to get really good at networking, and kind of finding the right opportunities in every city that I lived in. We lived in Los Angeles, we lived in the South Bay, we lived in Chicago, we lived in Scottsdale. We now live in Austin, Texas. We’ve lived in Colorado. It was always – you really have to as a pharmacist, if you are looking for these opportunities outside of the traditional route, you really I feel like have to get good at connecting with others, and being able to figure out what your own possibilities might be.

[0:10:55] CS: I think you summed that up so, beautifully about being able to thrive in different environments, and being able to work with different groups of people, or being able to find a situation that you can contribute to, even though it might be different than the practice setting that you were in before. I mean, just based off how many times you moved, and what your career path looks like, before you even got diagnosed with Hashimoto’s, and ultimately got put on a little bit of a different trajectory just goes to show the great utility of a pharmacist. If you’re aware of tuning into your environment and the services that you can provide, how you can be successful as you move through different avenues of pharmacy and different areas of practice. Kudos to you, that’s really, really amazing.

That alone, even if we don’t talk about the rest of your career, I feel like it’s pretty inspiring in and of itself. Let’s talk about – and you’ve done a great job of really talking about this on different platforms, different podcasts, and different interviews in all over your website. Your diagnosis with Hashimoto’s, and what that ultimately looked like and where you were in your career during that time. 

I know you mentioned you are working for GSK. At what point did you start really diving into that disease state and thinking about, “Wow, okay. This is something that I want to pick up full time and this is how I’m going to do it”? Can you talk a little bit about kind of that transition, and getting all that information, and really taking control of the market, or doing a market analysis, and in finding where you can provide value?

[0:12:25] IW: Sure. I got diagnosed living in California working in the consultant role. My job was to help people who were not able to advocate for themselves to advocate for their health. A lot of times, I was working with people with developmental disabilities, and people with really complicated health conditions, multiple medications. Some of them had mental health diagnoses as well. Some of them had rare genetic disorders. There wasn’t really a standard of care for them.

A lot of times, I was looking for answers for my clients that weren’t necessarily readily available. I would look for answers on PubMed, I would look at patient forums. I would talk to parents who had children with maybe the same condition or try to get information from the genetic conferences for all of these different conditions to try to figure out like, what can I do for this person that has this rare condition. Can we utilize a different kind of therapy maybe that’s off label use or maybe something, right? Why is this beautiful little girl with cerebral palsy, why is she hitting herself all of a sudden? She’s nonverbal, what can that mean? What could that mean? 

A lot of times, I would learn that people who weren’t able to speak up and advocate for themselves were in pain, and that caused them to be aggressive against themselves, aggressive against others. Just throughout that position, I really had to study and learn a lot, and learn how to be a researcher to help advocate for my patients, and clients. Then when I got diagnosed myself, I was like, by that time I had learned, I had seen that not all doctors are created equally, right? Sometimes the answers are there if you dig deeper enough. One client that we had worked with had all these psychiatric issues that somehow vanished when she went on a gluten free diet. She had celiac disease, right? I was just like, “That’s really interesting.” Of course, there’s a lot of research to support that people with celiac disease, can have other manifestations outside of their gut health. These things can be helped by going gluten free. 

Then, I just got in this rabbit hole searching for answers for Hashimoto’s. First, I was kind of like paralysis by analysis. I was like, “What can I do better?” I ended up finally being able to kind of take charge when I was working at the GlaxoSmithKline, is when I had – just changed my diet around, and started adding some more things into my routine, learning so much from people that I was meeting along my journey. Then, I kind of ended up working in public health where we were looking at like a root cause analysis to healthcare quality improvement. I was like, “Ah, the root cause. What is the root cause?” I kind of took that approach that we utilized with people for health care, like adverse drug events, and things of that nature. I was like, “How can I do that in my own health?” 

I ended up dialing in and figuring out how to get myself really, really well. I didn’t necessarily like do a market analysis, right? So I didn’t do a business plan for Hashimoto’s. But I knew that there was a community of people like me who had been struggling with symptoms. They were Facebook groups that I was a part of, that people had Hashimoto; and they were searching for answers, just like I was. I thought to myself, once I kind of recovered my health, I need to write this down, and I need to get this out into the world so I could help more people.

That’s how I ended up getting started is, really just – I had a huge passion to get the message out to help people, knowing that Hashimoto’s is one of the most common autoimmune conditions in the world, and one in five women might get diagnosed at some point in their lifetime. This is very relevant. Synthroid has been the top prescribed drug like every other year, unless you count opioids. I mean, I wasn’t necessarily worried about people not having it. I know, somebody in my family said, it’s like, “Well, what if you reached everybody in Hashimoto’s?” I’m like, “Well, there’s a lot of people. I’m pretty sure they need my help, right?” “What if you reach every single person with Hashimoto’s?” “Well, that would be amazing if I did, but there’s so many of them.

I’m sure there’s at least a few of them that could benefit from the information. Honestly, it was just passion, and trying to get the message out there that got me started and got me excited about it. But I didn’t quit my job, right? So I wasn’t like, “Okay, I’m going to quit my job, write a book, and just be a full time Hashimoto’s expert.” I use the time after work to work on the book, once I [inaudible 0:17:09]. Then, I had flex time at work. I would do, you know, like a day off every two weeks if I worked an hour extra, right? I utilize that time very wisely to really work on my book. Then, once my book became more popular, and I used a lot of social media to get the word out about it, then I was like, “Okay. How do I replace my salary as a pharmacist?” Then, it was about 33 books a day. I had to sell that many books to replace my salary.

I got to that point, and when I was comfortable that the books were selling, I was able to replace my salary. That’s when I transitioned over to working full time as the thyroid pharmacist, which also coincided with my husband having a new opportunity in Amsterdam, Netherlands. I was not licensed in the Netherlands, nor did I want to become licensed. I was like, “Okay. It’s either this or nothing, right?

[0:18:09] CS: Here we go. Yes. It’s one thing to get licensed in another state, but it’s a whole another thing to try to look at licensure in another country, I’m sure.

[0:18:17] IW: Yes, in a foreign language and I was like – I just – I really need to focus on, this is my passion. I really, really want to help people, I feel like people could really benefit from kind of the dots that I’ve connected along my own journey. So 2014 is when we moved to the Netherlands, and I was doing this full time from that point forward.

[0:18:37] CS: Wow. That is amazing. I just want to highlight. I feel like you’ve said so many important things, just in that journey alone. One about learning that not all doctors are created equal. But you know, not all pharmacy school curriculums are created either and not every curriculum can fit in all the nuances, and intricacies, and off label uses of every single disease. From your own personal experience, really dove into finding that niche, and not even having to do market analysis, because you knew that niche already existed, you understood the need, and you really skipped – I mean, what would be a large amount of business plan steps or steps to create a business just based off your experience alone, which is – I mean, that’s so amazing that you knew that the work you were doing was going to be impactful just right off the bat because you were you were already in that space. Let’s talk a little bit too about when you’re writing your book, and I know you said you were, you were doing it after work and outside of your nine to five.

But what were some of the biggest lessons from that journey, and have you always had a passion for writing. How did you decide that, you know, a book is the best way I’m going to go about. Really creating this resource for my patients, and for people with Hashimoto’s. Why a book, why not a Facebook community, or a different means to engage with an audience? How did that come about?

[0:19:58] IW: I always wanted to write book. Ever since I was little girl, I would like make up books in my head. Fun fact is, my mom is an identical twin, and her daughter, Olivia, who looks like me lives in Poland, and she’s a novelist. She’s published four novels.

[0:20:15] CS: So it’s in your blood?

[0:20:17] IW: You know, they’re like fantasy fiction. The target audience is 17-year-old girls, and we used to be pen pals, right? I’ve always had a passion for writing. I used to write terrible poetry in my teens, and even enjoyed writing projects in undergrad, and in pharmacy school, right? That was always interesting and fun to me. I decided to write a book, because I also had another cousin in Poland that was diagnosed with a condition. I was like, “Okay. If I can write a book, and my mom can translate it, then at least, somebody will have a guide.” Then my husband who started running ultra-marathons, he had written a book about ultra-marathons, and he wrote this book and self-published it. He kind of paved the trail for me, right? Because he figured out how to do the self-publishing, and all of that.

Then I took a course called – what is it called? The Author Within. When I was living in Scottsdale, there’s this lovely gentleman from Sedona, who has crystals, and talks about how you can bird your book. He had a talk at a community college that I went to on my day off of pharmacy school. His method is basically, you just sit down, and you just keep writing, and you can take a little bit of time every day. So you spend an hour a day. If you have writer’s block, then you do editing. If you don’t try editing, then you do researching. But just like, spend an hour a day on this and just work on it.

I started it may be like in 2011. Then, the research, I got diagnosed in 2009. Research took a lot of time, but the book was published in 2013, in May. I was a very cathartic process. It’s like, by the time you’re almost done with your book, you can’t stamp it. It [inaudible 0:22:05] with every four of my books. It’s kind of like – I feel like tort. You know you’re almost done with it, where you just want to be done with and kind of feels like pregnancy when you’re like nine months pregnant, and you’re just like, I just don’t want that baby out, right?

[0:22:21] CS: Yes. Or like musicians, you hear about by the time the final edit is done, and they have to go to a concert, they hate their own music, because they’ve been working on it for so long. I’m sure it’s very, very similar. Izabella, you kind of answered my question. I was going to say, who were mentors in the writing space? How did you kind of navigate your way down that path? It sounds like, you know, it’s in your blood. You had an aunt who was going to help you, and then your husband, of course, had already written a book. But what about business – oh, he hadn’t written a book.

[0:22:50] IW: He had written a book, but my cousin, she actually wrote a book. She wrote books after I wrote my books. I feel like it’s amazing when somebody in your network does something. Because then, it makes it possible for everybody around you, right? I remember telling my friends in the pharmacy space that I was going to write a book about – that I was going to heal my Hashimoto’s, and I was going to write a book about how to heal Hashimoto’s to help other people with Hashimoto’s heal their Hashimoto’s. And I was going to do that full time and not work, and that was going to be my full-time job. They’re like, “Yes, great.”

[0:23:27] CS: Did you have any mentors in business? That’s a whole another thing, right? You’ve got the mentors in the publishing and the writing space. But where did you turn to for guidance, just with business in general, and running your business, what payroll looks like, and how you’re paying yourself, and getting an LLC started, all those business-oriented details. Did you turn to anybody or any resource for guidance in that respect? Or did you just kind of trial by fire, push forward, and see what happens?

[0:23:56] IW: I set up an LLC, like in our local towns. I just went in and I was like, “Okay. I need to have an LLC. My dad has his own business, so I got to ask him a lot of questions. I know in pharmacy school, we had a management class, so that was also very helpful. My husband has a degree in finance, and so that was super helpful, basic budgeting things. A lot of people within the business space, I know a lot of entrepreneurs, like they don’t count their money. I think in pharmacists, like counting is in our blood, right? 

It’s like you set up a spreadsheet and you say like, these are your expenses when you have a business and you count everything. We have a line item for like your pharmacy license renewal, you have a subscription for your website, how much does this professional education course you take? You go through, and you make a list of every single thing that you’re spending money on, and then you also have a list of all of your, you know, where’s the money coming from? Is it coming from consulting? Is it coming from books? Is it coming from so on and so forth?

You want to make sure those numbers are balanced every month. Because if not, if you’re spending more money than you’re making, then you have an expensive hobby, not a business, right? You have to manage that. I’m very fortunate enough. My husband has that degree in finance, and he was working for Morningstar at the time. He was busy with work, and he was so helpful to advise me, but I did go through a lot of working with accountants, and setting things up, and the bookkeepers, and so on and so forth. Then, as far as like setting that up, that’s kind of one part of it, right? As far as the marketing and the business end, I do have an amazing mentor for that.

[0:25:41] CS: Yes, that’s amazing. I so respect your story because it sounds like you were really building this business. Then it just happened where you and your husband needed to move, and it was the right time to jump, and all the stars aligned. And you were like, “Okay, here we go.” There’s a component of do or die at that point in your life, but you had spent so much time really building out your niche, and your product, and it just ended up ultimately working for you to be like, “Okay. I’m going to pull the trigger, and here we go, full steam ahead. We’re moving to Amsterdam.” 

But yes, all those other components can really bog someone down. I think having an idea, and having either that product, or that service in line is one great thing. But it’s so easy to get caught in the details, or analysis paralysis of really getting that business up and running. Thank you for sharing your resources, and just the importance of having people you can tap on within your own network, and the importance of mentors to help kind of fuzz through all the mess that can get caught in your head during a transition like that.

How has your business scaled over time. Let’s first talk about your books, and then I’ll let you elaborate because I know you’ve got a line of products that are actually in the shelf behind you right now, for those of you that are watching. Her books and her supplements are behind us. Let’s talk about how your business evolved in the products, and then also how it evolved with your team, and what that looks like, and what that timeline looked and felt like for you.

[0:27:03] IW: Sure. In 2013, I was working full time. Then, I launched my book in May of 2013. Then right around October is when I left my job, and started working on my business full time. Part of that was focusing on consulting. I would see clients with Hashimoto’s and help guide them on their own health journey. That is part of that. Then, also the book sales, right? Then, in 2014, I transitioned more to work focusing on the business full time. At that point, I had the book sales, and then I had consultations. I also set up an online dispensary where people could buy supplements for me that I was recommending, rather than having them go on like Amazon or try to – initially, I was like mailing them all out from home to people. That was like, “Okay. That’s just not happening, right?”

I set up an online dispensary that allowed people to buy really high-quality supplements from the online dispensary. Then, I collaborated with two amazing people, Andrea Nakayama and Dr. Alan Christianson. We created an educational summit for people with Hashimoto’s called The Hashimoto’s Institute, where we interviewed a whole bunch of experts. So, that was one other part of the business that I focused on in 2014. At that point, I was a solopreneur with my husband coming to help me after work, because that was a lot of work. I was working really, really long days, and having a lot of success, but a lot of things to manage. I was like, “Ugh.” I was writing my website articles, I was consulting, I was building out this platform, I was answering people’s questions through email, I was answering people on Facebook. It was a lot.

We were fortunate enough that our income was able to replace my husband’s salary at that point. So then in 2015, my husband and I moved to Boulder, Colorado, and he came to work for our business full-time. He was like our first employee and that was really fabulous. It was super fun that we both got to work from home and we got to go hiking with our dog. Then we brought on an online business manager to help us manage a lot of the moving pieces of having an online business. With that, she was able to hire a copywriter to take some of the load off of me to write things, and she was able to hire a designer, so these are all contractors. I made like the worst like art. Not my thing. I’m good at a lot of things. Drawing, and art, and web design, not my thing. 

[0:29:49] CS: It’s a different beast. It’s okay.

[0:29:52] IW: We hired somebody to make things look a little bit more pretty at that point. But prior to that, I had screenshots of things, and my drawings and word for our images. We brought on a wonderful team and then some customer service, because I was just getting so many emails with questions, that there was just – I couldn’t keep up, I could answer emails all day long and do nothing else, and I couldn’t get through them all. We ended up creating like a question database, because I realized that a lot of the questions were the same, right? We took some of our top questions, and then created answers, and then we hired people to go and provide those answers. 

Then, for whatever people were asking about, I would start writing articles about that. I hadn’t talked about what happens when you lose hair with Hashimoto’s. I ended up writing an article about that, so that my customer service team would have a resource to send to people asking questions. I think the business was just really built on helping people. People are like, what’s the secret? How did you grow so fast? How did you get to have over 400,000 followers on Facebook? How did you grow so quickly? You came out of nowhere. I was like, “I really just focused on every single person that reached out to me. I would try to help them and give them a little bit of an answer. I can’t provide medical advice over email, but you’re asking me these questions. I’ve written an article that will hopefully help you advocate for yourself, that will give you some tools, or here’s a copy of my book, it has pretty much all the information you need if you have Hashimoto’s.”

That was kind of the process in focusing on that. In 2017, we kind of had a big year, where we created a documentary series that reached over 500,000 people, called The Thyroid Secret. We brought in a lot of awareness about thyroid conditions that way, and then we also released my second book, The Hashimoto’s Protocol, and then a supplement line called Rootcology. In addition to that, I have a cookbook, and then I just am releasing my fourth book called The Adrenal Transformation Protocol in April. Then I have supplements, I have books, and then also online programs where I teach people how to take charge of their own health.

The program that I was trained in when I was working in public health was diabetes self-management program. My job was to go into various clinics, and teach practitioners, teach dietitians, or nurses, or pharmacists to run and try to set up these self-management programs, where it would be essentially like an educational group for patients. These empowered patients usually had better outcomes with diabetes, so I’m like, “I want to do the same thing for Hashimoto’s.” So I have Hashimoto’s self-management program that I created where people can take this online, and it’s 12 modules.

They can go through, learn about what lab tests do they need from a functional medicine perspective, how to make sure your thyroid hormones are optimal, how to reduce your thyroid antibodies, what are some potential triggers. It goes over like pretty much everything you need to know to take charge of your own health with Hashimoto’s. The online program is part of our product suite, as well as supplements.

[0:33:15] CS: Which is amazing. I want to highlight two things you said there, and one is about not really having to recreate the wheel, right? You looked at this diabetes model, and you were like, “Wow, this is something that I can apply to my specialty area, and be able to use that kind of structure and really take it, and run with it in a really meaningful way.” Even though it wasn’t necessarily market analysis specifically for Hashimoto’s, it’s great that you were able to take those lessons, and then apply them to your own business to help kind of streamline and guide where you were going. I think that’s really meaningful and that’s a great takeaway.

Then something else you said is, really staying true to your model of helping people. I think that probably opened a lot of doors for you, and dictated where your business was going, because you were like, “I have to answer all these emails. All these people need my help.” Then, having that constant revolving door of feedback of okay, this is what people need, here’s the articles that they’re looking for. These are the questions that they don’t have answered. I think that’s a really great meaningful way to connect with your audience, and then ultimately be able to provide them with something substantial that they can walk away with, after having an interaction with you. That’s so great.

The next question I want to ask is, you’ve gotten so much attention, and you alluded to this, in 2017, having a really big year, but you’ve been very modest throughout this entire conversation with some of the traction that you’ve had. I mean, you’ve been interviewed on the Wall Street Journal, and New York Times, The 700 Club. How did you ultimately tap in to really those big national conglomerations and really tap into this big national momentum? Where did that start, and then how did that evolve over the last few years?

[0:34:50] IW: I would say I’m a super friendly person, and I love meeting new people. So I would go to different conferences, where I would go to the IFM or A4M, and just try to meet different people. Eventually, one of the people that I met, Dr. Alan Christianson introduced me to a mastermind group that was hosted by, and it still is by JJ Virgin called the Mindshare Collaborative. I ended up meeting a lot of amazing, like- minded individuals there. It was a great kind of networking opportunity where I got to meet my agent, Celeste Fine. She’s my book agent. 

Then, my first book was self-published, but I was able to get a few book deals. HarperOne was a wonderful partner to work with. Then, of course, the publishers have amazing connections. So then, they were able to get me some media exposure. I think it’s just taking advantage of every opportunity too. Whenever I meet people, I’m always offering to help people. I will tell you that like nine out of 10 times, people don’t follow up. When people are always wanting to help others, and especially people that are maybe, you know, they see somebody that is just getting started. They have experience in that, and they’re happy to share, because sometimes it’s like, you go through the process of discovery, and you’re just like, “Oh, wow. I figured this out, and I’m just happy to share with another person how to do, maybe make it a little less, less of a steep of a learning curve.

Whenever people would offer to help me with something, I would always follow up. I would say like, “Hey, we met here, and you said something about this. You gave me your business card.” Hello, it’s me. Let’s follow up. I think a lot of people don’t do that. But at least in my experience, and I think those are some of the things my business coaches have said, as well, as like, most people don’t follow up on the opportunities that are presented to them.

[0:36:44] CS: Mm-hmm. That’s amazing. Amazing. It goes both ways, right? Especially in such a virtual world, I feel like everything can be connected through LinkedIn, or Facebook. But if you’re reaching out one on one in email, with a specific instance in mind, I feel like that connection just holds so much more weight and carries you even further to be able to advocate for your business. That’s really meaningful. Thank you. Thanks for sharing.

The last thing I want to talk about is the book that you have coming up, so you’re talking primarily to an audience of pharmacists, instead of maybe patients or physicians. Hopefully, this is a group that you really connect with? What do you want to talk about with this book? How can this book help pharmacists and patients? And how can pharmacists use this just in their career? Or how can they share this information with those that they help?

[0:37:31] IW: Sure. My new book, adrenal transformation protocol is focused on the stress response, and burnout, and how to get somebody out of that burnout state. When I was going through pharmacy school, I kind of started learning about all these health conditions, and there was always a lifestyle component. I thought to myself, wouldn’t it be great if I was able to reach a person, and really coach them through having a healthy lifestyle, so I could prevent them having illness, and having to prevent taking medications, right? Or really feeling their best, and thriving with medications. 

The book is really focused on a syndrome or condition. It’s not a disease. It’s kind of like what happens when our body gets stuck in survival mode, and people will have really nonspecific symptoms. They’ll be anxious, they’ll be fatigued, they might have brain fog. They’ll feel wired or tired, so they might be – people that are having a hard time falling asleep at night, or they have on a refreshed sleep. These are your people taking Ambien. These are your people taking thyroid meds. These are your people taking antidepressants, anti-anxiety medications, where they don’t have a disease, they don’t have a disorder, they just feel off. Part of that is like, their lifestyle. Their lifestyle is stressful. My protocol focuses on getting them out of that stress response. We utilize this five sending targeted safety signals.

We do things like making sure that they’re connected with a circadian rhythm. Sometimes, taking an Epsom salt bath, and sleeping in a dark room can work better for people, and like they may not need to take Ambien, right? Or people with anxiety issues, sometimes eating more protein and fat throughout their day, that can be really stabilizing for their anxiety. A lot of times people will have these cortisol swings that can make them very, very anxious. That’s kind of the big focus of getting people out of that survival state. If you’re working 12-hour shifts, you’re not sleeping well at night, you’re eating like fast food on the go, and you’re kind of in that work state. There’s a chance that you’re in that survival mode too. And getting something like this worked into your routine, and trying it for your own self is where I would recommend. Then if it works well for you, then consider recommending it your patients. 

[0:39:54] CS: I was going to say, you’re probably actually speaking to a lot of pharmacists right now after COVID, or healthcare professionals in general that are living in this constant state of burnout that we hear about. So, you know, I originally asked the question for the patients, but pharmacists too at any other health care professional. This is going to be something that’s so meaningful to them, that they can hopefully take away a lesson or two. 

But I will kind of wrap things up now. I’ve just got a couple of quick questions just to ask about entrepreneurship in general, and some fun ways for you to reflect on your career journey so far. What has been the most memorable part or thing that has happened to you as a business owner and why?

[0:40:31] IW: I would say the most amazing things has been, when I meet people that have read my books. It’s usually at target when I have no makeup, and –

[0:40:41] CS: Of course.

[0:40:44] IW: And my son’s screaming for more toys. They will say, “Your book really changed my life. I used to be exhausted and overwhelmed. I had a lot of health issues, and your book changed my life.” That to me is so meaningful, to be able to help somebody from a distance, and meet beautiful people that have been helped by my work. That’s the most meaningful for me.

[0:41:12] CS: Yes. That, I mean, just speaks to who you are as a person too, right? It’s not some accolade. It’s not some interview. It’s not a big publication. It’s like at the root core of your business and what you’re looking for, it’s helping people. That’s so beautiful that you share that. That’s what really inspires you to keep going too. What is your favorite part about being an entrepreneur in general?

[0:41:31] IW: I think it’s kind of creating my own destiny and having the opportunity to be creative, and utilizing my talents to help others. Where I feel like I really love researching, and I love connecting the dots. That wasn’t always appreciated and more like, you know, you work at a corporate chain, and I’m like, “I think it would be really great if we restructured the business, and we offer this kind of service, and we did that.” They’re like, “Yes. I don’t think corporate is going to go for that, right?” That’s the thing. So just having that opportunity to be like, you know what, I really think my community needs to have access to something like this and being able to create it. Like being really customer-focused versus being like, I’m so focused on the corporate –

[0:42:19] CS: A metric whatever it is that the business needs. Yes. Yes. Definitely having that control is – you can change that at the drop of a hat when you’re in charge of your own company. It’s nice to be able to have that kind of power so quickly. 

Then the last question I’ve got, one piece of advice for anyone that’s contemplating a non-traditional pharmacy path.

[0:42:38] IW: Huh. I think it’s a great idea to find something that you’re very passionate about, and something that you really, really enjoy. Going in that direction, so perhaps, if you’re like writing, there’s like medical writing opportunities, very traditional ones. But then also like bloggers, so you can become a professional blogger. Some of them make more money than pharmacists, or you can be hired as a writer for professional blog. I know there are blogs that have pharmacist on staff that do their writing for them. Following your passions, and following what kind of sparks for you, I feel like that would be a great direction to go. Because, I mean, if you want it to create your own business, and if you want it to go that direction – people say like, with the pharmacy, you can kind of clock in and clock out. It’s not like that. When you have your own business, you really have to care for it in every aspect of it.

It better be something that you really, truly believe in, and that you’re passionate about. Otherwise, it’s like, if you just kind of focus on like, “Oh, I’m going to do this thing, and it’s going to make me lots of money.” Then you’re like, “Wow, I thought carpet cleaning was going to be the thing. but it turns out that carpet cleaning is just not my thing, or whatever it is.” I feel like pharmacists were very analytical. I think that’s such a huge plus. At the same time, we want to focus on connecting with that other part of our brains too, that helps us realize like, what are we passionate about? Where can we make a difference? And kind of doing the things that maybe other people aren’t willing to do and creating opportunities. 

I think one piece of advice I would give is, when I was first approaching agents with my book, a lot of them were like, “Oh, you’re a pharmacist, you’re not a doctor.” I don’t know if we could publish this. And I was like, “Okay, I’m going to self-publish it.” It’s sold over 100,000 copies. It was the first self-published book to make the New York Times, something to that. I was just like, I just need to get this message out, and I need to get people – I already knew the target audience because it was me. So other people might want to do a better analysis than I did. But definitely, if you’re a part of your target audience, that makes things a lot easier. And if you’re passionate about functional medicine, if you have your own transformational story of how it changed your life, or something that changed your life, that you’re willing to get behind, I think that could be a great opportunity, right?

[0:45:13] CS: Yes. That ultimately is what’s going to carry you throughout the tough times in your business. Because, like you said, it’s not a traditional clocking-in and out anymore. You’re in control of your own destiny, which is so great, but you’re also in control of your own destiny when things are bad. So being able to really go back to the core of why you started what you did will have a really meaningful return in the long run. I’m so happy that you took the time to be with us today. You are so well-rounded, and so well-spoken, and have such an amazing amount of experience to speak from. Where can the audience find you if they want to get in touch with you? What’s the best way to do so?

[0:45:47] IW: Sure. My website is thyroidpharmacist.com. My Instagram is @izabellawentzpharmd. Then, my books are available on Amazon, and Barnes & Noble, wherever fine books are sold.

[0:46:00] CS: Amazing. You can be a household face to anyone who’s in the audience today. You could have Dr. Izabella Wentz’s book in your home at any point in time. So we’re excited for your next book to come out. I just want to say thank you again, for taking the time to speak with us. I think this is really going to resonate with a lot of listeners, not only about the unique opportunities, and niches that are available for you to step into as a pharmacist. But you are just a perfect example of how far you can take your success, and how you can span into different areas of business, and still remain successful, and mentally sane, and still be a normal, great human being. 

That’s really just excelling, I feel like in every aspect of your career. So thank you again for taking the time to be here. We will leave a lot of those connections to Dr. Wentz’s website and her products in the show notes.

[END OF INTERVIEW]

[0:46:48] TU: Before we wrap up today’s show, I want to again thank this week’s sponsor of the Your Financial Pharmacist podcast, First Horizon. We’re glad to have found a solution for pharmacists that are unable to save 20% for a down payment on a home. A lot of pharmacists in the YFP community have taken advantage of First Horizon’s pharmacist home loan, which requires a 3% downpayment for a single-family home or townhome for first-time homebuyers and has no PMI on a 30-year fixed-rate mortgage.

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How I Make 6-Figures a Year as a PharmD Freelance Medical Writer

By Austin Ulrich, PharmD, BCACP

Austin Ulrich is a blogger, entrepreneur, and freelance medical writer. He spent 8 years in the pharmacy profession prior to going full-time with his freelance medical writing business. On his blog austinulrich.com, he writes about creating freedom and time by earning and keeping more income. He enjoys running, music, and traveling with his wife and 4 kids.

If you had told me 5 years ago that I’d be running my own business as a full-time freelance medical writer, I never would have believed you. I was busy finishing up pharmacy school and focusing on what would come next: 2 years of residency and a lifelong career as an ambulatory care pharmacist. 

Maybe you can relate – pharmacists often change career paths, and these days, many pharmacists are looking for nontraditional jobs. Even though I was looking at many possible career directions when I was a pharmacy student, I never came across medical writing. It wasn’t until halfway through my first year of residency that I discovered that medical writing existed and learned what it was.

In any case, through a series of life events and experiences, I started my freelance medical writing business, Ulrich Medical Writing, LLC on the side in 2019 and grew it to a full-time gig, allowing me to quit my ambulatory care pharmacist job in May 2022. And last year (2022), my total income nearly doubled what I would have made working only as a full-time pharmacist.

I strongly believe that freelance medical writing is one of the best ways for pharmacists to make extra money (either on the side or full-time) quickly. And it can be a very lucrative field if you’re a quick learner and efficient and if you produce good quality work.

My Path to Freelance Medical Writing

The turning point in my career happened during my first-year hospital pharmacy residency – I wasn’t accepted into an ambulatory care second-year residency program I had planned my whole career around. I had spent months focusing all my efforts on getting into that program, and it didn’t work out. After that disappointment, I resolved that I was going to future-proof my income so I wouldn’t have to rely on decisions by a single employer or manager to advance my career.

In my search for earning extra income, I tried lots of things – online transcription services, online tutoring, even teaching piano lessons. It was part of the learning process, but none of those pursuits were viable enough to make a decent amount of money on the side. 

After a few months of searching, I discovered medical writing as a path for pharmacists that would use lots of the skills I already had (scientific research, writing documents, creating slide decks). In fact, I had just finished up a few residency projects that were quite similar to medical writing projects. I had the thought, “I’m doing this basically for free … but people are getting paid good money to do this!” At the time, the average hourly rate for freelance medical writers according to the American Medical Writers Association (AMWA) was over $100 per hour.

I launched my freelance medical writing business the same day I started my second year of pharmacy residency (still ambulatory care – but a different program). I had joined AMWA and learned more about the medical writing field, and I had created a basic website for showcasing my work.

I worked on marketing my services and getting some clients, and within a year I had 2 consistent clients and had generated about $20,000 from medical writing. It wasn’t enough to change my career path, but it was definitely “proof of concept”.

I started working full-time as an ambulatory care pharmacist in 2020, and continued medical writing on the side. Over the next 2 years, I got more clients and more freelance work. I focused on delivering high-quality content and being highly reliable. Doing great work was key to keep work coming in from past clients and build strong partnerships. Having steady clients is important for consistency in freelancing, and building up my client base with companies who offer regular, good-paying projects has been the most important factor in growing my business.

Some weeks I’d have to put in 60+ hours between my job and my side gig to get everything done. Eventually it came to the point where I had to choose between the full-time ambulatory care pharmacist job and the freelance medical writing side gig. It wasn’t a choice I treated lightly, but it was an easy choice. On writing projects, I was often making double my pharmacist hourly rate, and I loved the idea of having complete control over my hours and schedule. And the work had been consistent. But it would be a departure from my “planned career path” of working as a pharmacist. I chose freelance medical writing.

I eased into it – first, I went part time at my ambulatory care job. Then, after about 6 months of that, I was getting so much freelance medical writing business, and there was such a solid history of consistent income, that I was able to quit my job completely and focus full time on medical writing.

Today, I freelance “full-time” (25-30 hours a week on average), spend lots of time with my wife and 4 kids, work on other side projects, and make a good income. Although I still do lots of work each week, my schedule is completely flexible, and I have more freedom than ever before.

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What is Medical Writing?

Medical writing is the process of developing medical or scientific materials to communicate information to the general public, patients, researchers, and healthcare professionals. It’s a fairly broad field, and medical writers can work in a variety of different areas such as continuing education, publications, regulatory writing, and digital health.

Anytime you read medical information online, or attend a course to get your required education, there’s a good chance at least some of the content was created by a medical writer. 

Medical writing also includes creating materials like scientific and medical journal articles that are published in peer-reviewed journals, blog posts or online content for health-focused websites, grants and proposals for education companies, and regulatory documents for pharmaceutical companies.

What is a Freelance Medical Writer?

A freelance medical writer is someone who offers medical writing services to companies on a contract basis, not as an employee. Many companies, such as medical communications agencies, continuing education companies, healthcare organizations, and pharmaceutical companies have on-staff writers that take care of most of their content.

But when someone has a project that exceeds the bandwidth of their staff writers, that’s where freelancers come in. Many companies also work with freelance medical writers regularly because it works well with their content process.

Conclusion

Ultimately, medical writing is a great profession for pharmacists, and it’s only going to grow in the coming years. People I talk to tend to be pretty interested after they hear that I work from home with a completely flexible schedule and good income. But, writing isn’t for everyone. In fact, many pharmacists I talk to say, “That sounds horrible!” or “I couldn’t do that” when they find out I spend most of the day sitting at a computer writing.

Pharmacy is a great background to have for getting into medical writing. Many pharmacists have medical writing skills from pharmacy school and/or residency (and that work was for free as a student or resident!). There’s lots of medical writing work out there, and pharmacists are well-suited to be successful as medical writers. So if you know your stuff when it comes to grammar, sentence structure, and writing about science and medicine, I’d encourage you to check out medical writing! 

Interested in hearing how other pharmacists started medical writing businesses? Check out these YFP Podcast episodes: 

YFP 126: Going Beyond Six Figures Through Medical Writing with Brittany Hoffman-Eubanks, PharmD

YFP 256: Building a Medical Writing Business with Megan Freeland, PharmD