Introducing YFP Planning!
On this episode of the Your Financial Pharmacist Podcast, YFP Co-founders Tim Ulbrich and Tim Baker announce some exciting news as it relates to the launch of YFP Planning, talk through the benefits of financial planning for pharmacists and reminisce on the origins of Your Financial Pharmacist.
Summary
On this episode, Tim and Tim dive right into an exciting announcement regarding the launch of YFP Planning. YFP Planning provides comprehensive fee only financial planning services now as part of Your Financial Pharmacist. Formerly Script Financial, YFP Planning covers anything that has to do with your financial situation including cash flow, budgeting, insurance, retirement, tax preparation, and estate planning.
Tim Baker, CFP and head of YFP Planning, shares that financial success and wealth were based off of an old equation that is now a myth. The old method of thinking focused on being income statement affluent where a high income is made, however you have no savings to show for it. Conversely, balance sheet affluence is where money flows in and actually sticks so you can save for a purpose.
Comprehensive financial planning forces you to look at your current financial state and make moves to better it. This can be especially helpful for pharmacists who typically have higher incomes and a lot of student loan and credit card debt. YFP Planning doesn’t just provide you with information on how to pay off your loans, save money, or create a budget, but instead also offers accountability and coaching. Having someone offering an objective approach to your financial situation helps you to see the whole picture and pushes you to take the steps you need to reach your goals.
The YFP Planning process starts of with a free discovery meeting where the YFP Planning team learns more about you. If you decide to move ahead with YFP Planning, the first meeting focuses on getting organized. Then, another meeting is scheduled to discuss your goals and dig deeper into some questions you may have not asked yourself about your financial situation or goals.
Mentioned on the Show
- YFP Planning
- YFP Tax Prep and Planning
- Your Financial Pharmacist
- YFP Resources
- YFP Student Loan Refinance Calculator
- YFP 015: Financial Planning Series Interview with Tim Baker: Part 1
- YFP 016: Financial Planning Series Benefits of a Financial Planner: Part 2
- YFP 017: Financial Planning Series Questions to Ask – Hiring a Planner: Part 3
- YFP Book Club
- YFP Facebook Group
- The Next Millionaire Next Door: Enduring Strategies for Building Wealth by Thomas J. Stanley Ph.D. and Sarah Stanley Fallaw Ph.D.
- YFP 086: How to Spark Joy as an Entrepreneur w/ Jessica Louie
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
- John Oliver
- YFP Planning: Book a Free Discovery Call
- Email YFP
Episode Transcript
Tim Ulbrich: Hey, what’s up, everybody? Welcome to Episode 088 of the Your Financial Pharmacist podcast. Excited to be here with Tim Baker after we’ve had a series of side hustles represented by the one and only Tim Church. He’s doing a great job with that series, the side hustle series, so if you haven’t listened to those, check those out. Tim Baker, welcome back to the show. It’s been awhile since we recorded. I think — what? The New Year Game Plan back in Episode 081.
Tim Baker: I know. It’s actually crazy, like I think — not to be a broken record, but it’s actually nice to be like a listener and to hear all of these inspiring people come on and just the work that you’re doing and Church is doing on the podcast, like it’s really cool to see. Yeah, things have been good, been super, super busy, lots of things going on. But yeah, excited to be back on the podcast today.
Tim Ulbrich: I’m with you on that one. I kind of like the surprise of like an episode going online and get to see it as a listener and hearing the past couple weeks and being inspired by some of the pharmacists out there doing some awesome side hustle stuff. So we’ve got more of that coming also in the new year. So lots going on in your world and the tax prep, right? So we just did a webinar recently. And tell us more about what’s going on in that arena.
Tim Baker: Yeah, so one of the things that I really was thinking about in terms of like Script Financial and really providing great service to our clients is what are some things that really, we have to work through and really deal with every year? And it’s really tax. So before, you know, obviously, I’m a CFP, and a major component of that is tax, but I really wanted to learn more and look at ways to almost start a tax business as part of this Script Financial. And when the things with the Tims all kind of took off, I kind of set that aside. But I was lucky enough to have Paul Eichenberg, who’s a member of my team, who has experience with tax, become part of the team and really offer that as a service to our clients. So last night, we did our first webinar, our first YFP webinar. And it was great. We had great attendance and just kind of a learning experience for us on the webinar side. But yeah, we’re super excited to roll that out for clients. So when clients work with me, comprehensive is just kind of included in their fees, so every year, we’re doing a little bit of tax prep, which is kind of what we’re going through right now, this time of year. And really, kind of the planning that I’m a big believer in that, hey, halfway through the year, let’s take a look and do a projection and make sure that we’re not paying Uncle Sam too much or getting a refund back or whatever that looks like. So yeah, big changes, but very exciting. And just excited to roll that out.
Tim Ulbrich: Awesome. Yeah, you guys have been doing great work there. Shoutout to Paul, I think he’s doing an awesome job leading that. And for those that are listening that aren’t yet clients, if you want to learn more about that service, YourFinancialPharmacist.com/tax. And as Tim mentioned, that’s both inclusive of the filing part but also the strategy part of looking ahead to say, what can we be doing to maximize the tax situation heading into 2019? So Tim, we’ve got some exciting news to share on today’s episode alongside a discussion we’re going to have on the decision to hire a financial planner. One of the most common questions that we get — and we’re also going to be reminiscing along the way about our journey as we both individually reflect back on all of the things that have happened really leading up to this moment. And I think it’s — to be frank, I’ve been kind of giddy about this because, you know, when you and I met just a few years ago, I feel like really, the culmination of that vision is coming together. And it’s been a really, really fun ride. So before we start getting too sentimental, Tim Baker, let’s cut to the chase. Give us the good news. What’s the announcement?
Tim Baker: Yeah. So the big change is that Script Financial, which I just talked about, which I launched way back when in 2016 is now YFP Planning. So this has kind of been kind of in the works, so Script Financial is now part of the Your Financial Pharmacist brand. It’s just super exciting. I know Tim, like when I think back when we met, you know, via Twitter way back when, I never imagined that it would kind of lead our paths to this, but it just made sense in terms of kind of our beliefs and I think what we’re really trying to do in terms of empowering pharmacists and pharmacy students to really take control of their finances. So whether it is the blog or the podcast or a course or doing your taxes or comprehensive financial planning, which is kind of my bread and butter, you know, we felt like basically having that under one brand and one mantle made the most sense, so I’m giddy as well. I’m super excited about I think where we can really take this and I think with good feedback from our listenership and readers and all that basically YFP subscribers to kind of listen to what is needed and adapt. And I think one of the things that really was a catalyst for me to leave kind of the traditional financial planning firm was, you know, there wasn’t really a lot of planning out there for young professionals or individuals that were dealing with student debt or just cash flow and budgeting. So I think in that same breath, we always want to make sure that we’re adapting to the needs of the community and what’s out there and what pharmacists are dealing with. So I’m just super excited to really get going on this and kind of do this relaunch of the brand.
Tim Ulbrich: Yeah, I’m with you on that. And one of the most common questions we get is, hey, do you guys offer comprehensive financial planning? And for our listeners, here’s the answer. Yes, yes we do. So YFPPlanning.com is the launch of the site. So if you’ve been hearing us talk about Script Financial, Tim’s brand and company, we all are now one entity. So YourFinancialPharmacist.com, you can get there as well or directly at YFPPlanning.com. And I think this really, for me, as I mentioned before, is a culmination of the vision that we had when we sat down at Bob Edmund’s on I-71 in Mansfield, Ohio, and I was actually there with Jess and the boys recently, and I was kind of — I mean, she probably was looking at me like, why are you staring off into the distance?
Tim Baker: Get a little teary-eyed.
Tim Ulbrich: Got a little teary-eyed, I was looking at the booth where we sat and had my boys there, and it was just kind of a cool moment. But just sharing that vision of like, you know, we are so passionate about helping pharmacists in this area, and I think our vision at the time was, hey, everything A to Z. Everything from debt to budgeting to investing to estate planning in all forms and fashions, we want to be involved with pharmacy and helping people along that journey toward financial freedom, which for everyone means something different. And we had this vision that whether you want to come to YourFinancialPharmacist.com and check out our free resources and calculators, which we have a ton out there, or you feel like financial planning’s a great fit for you, we’ve got that all now in one place. So let me ask you the obvious question because I think it’s worth digging in a little bit deeper is, what does comprehensive financial planning mean? Because I think we throw that out there, and the industry, as we’ve talked about before in Episodes 015, 016 and 017, you know, is very different in terms of what you’ll get for that service. So for you and for us, what does that term mean?
Tim Baker: Yeah, I think I look at it as if it has a dollar sign, we’ll work through it. To me, if I’m hiring a professional to help me with my finances, I want someone — I want there to be someone in my corner that has my back, that has my best interests in mind, which unfortunately, the way the industry is set up, that’s not always the case. So I think we’re touching on all of the things that are related to the financial plan, more specifically, things like debt management and kind of your fundamentals and cash flow and insurance and retirement and estate. But there are going to be things that are beyond that, those life events that come up, and I think it’s just really important to have someone that understands what your goals are and kind of understands really the technical piece of the financial plan and point you in the right direction. You know, so much of kind of the old equation or the old guard of financial planning was to push product. Hey, you’re a pharmacist or a doctor, here’s a life insurance policy that, you know, is probably going to pay me a lot of commission or a disability policy or an investment. And I’ll talk to you once a year. That’s not necessarily, you know, the model that we employ. So I think that the idea that a lot of things in life, even in the financial services, is becoming more and more of a commodity. So you know, really what we’re focused on is kind of bringing that life plan that fits the view of what your view of a wealthy life is and have the finances really support that. Typically, most people don’t — they don’t accumulate wealth for the sake of accumulating wealth. It’s for, you know, the fact that they want to retire at age 50 or they want to have this vacation home in the woods somewhere. So that’s really the idea is to connect the dots with, OK, what is a wealthy life? And then how do we get there? And that’s, to me, that’s what fires me up.
Tim Ulbrich: Awesome. Love it. You know, Tim, one of the things that stands out to me is over the Facebook YFP Book Club right now, we’re working through the book, “The Next Millionaire Next Door,” by — we’ve talked about it on this podcast — Dr. Tom Stanley, Dr. Sarah Fallaw, which reminds me of our journey and our beliefs to buck the status quo and complacency that’s out there when it comes to achieving financial freedom and building wealth. And the one takeaway that I remember from this book and the first one that was published back in the ‘90s is that this old equation of high income=success is a myth. It’s a false reality. But so many pharmacists, myself included at one point, really subscribe to this false reality. So tell us more about this old equation and how you see pharmacists kind of falling into this trap.
Tim Baker: Yeah, it’s kind of what they talk about when we talk about income statement affluent versus balance sheet affluent. So essentially, income statement affluent — and I see this a lot where, you know, you have a household that makes $200,000, $300,000, $400,000 or whatever that looks like and have nothing to show for it: have no savings, have credit card debt, and essentially, the money, the household’s like a siv, the money comes right in and goes right out. Balance sheet affluent — and I’ve seen this even with residents who make $40,000 or $50,000 or incomes of less than $100,000 — balance sheet affluent are those people that when the money flows in, it actually sticks. And you’re saving for the purpose of retirement or a kid’s education or whatever it is. So the reality is that you’re spending, you know, for a lot of people, a lot of people will say, “Hey, I wish I could make a little bit more. I wish I could get a 10% raise, and then all of my concerns could be put at ease.” But the reality is and the psychology shows us that most people, their spending rises with really their income. So you know, if I double your salary tomorrow, a lot of people will double their spending. So the old equation is, you know, basically is when you follow traditional advice, you should really enjoy your income and really live for today, and we see that in society as being — we very much live on credit and we spend, spend, spend, you know, car payments, a big mortgage, that type of thing where what we really want to do — and it often leads to things that give us stress, so I’m thinking back to Jessica Louie about clutter and things like that. A lot of it is very near-term, like satisfaction of like, oh, this is awesome. But then we just surround ourselves — and I’ve been this way in my life in the past where I’m like, I just have all this stuff that I really don’t like or want that just causes more stress. So I think, you know, the idea is we want to make sure that we are being intentional. We talk about being intentional with our spending. And develop a savings plan that allows you to allocate dollars for the things that mean the most, whether that is a vacation to the Pacific Northwest, whether that is a vacation home in the woods or a trip to Paris, France. Those are really the things that I think are what I talk about life plan that are more important.
Tim Ulbrich: Amen. Preach it, Tim Baker.
Tim Baker: Yeah.
Tim Ulbrich: Preach. You know, it’s interesting because we just finished up “Rich Dad, Poor Dad,” in the book club, and now we’re reading “The Next Millionaire Next Door,” and that wasn’t intentional, but two very — I don’t know if different is the right word — but just very philosophically — you know, “Rich Dad, Poor Dad,” to me is all about growing the asset line and thinking about real estate and those types of things.
Tim Baker: Yeah.
Tim Ulbrich: And I think that “The Millionaire Next Door” focuses much more on frugality and cutting expenses, both of which are very important. And Jess and I were having a conversation the other night is you put the two of those concepts together, and boom. It’s like, game on, right?
Tim Baker: Yep.
Tim Ulbrich: And I was even thinking back to this old equation, thinking back to 2009, you know, Jess and I had over $200,000 of student loan debt, we had a house with almost no equity, we soon had a growing family to support with the loss of one of our incomes because she was going to be staying home. And we realized that despite all of the amazing opportunities that have been afforded to us, there’s really little discussed truth among practitioners, ourselves included, in this field about how to manage this. And I think many pharmacists listening find themselves in exactly the same boat. And so as you meet with pharmacists or residents or fellows or students, what are some of the most common frustrations and things that you’re hearing from them?
Tim Baker: Yeah, it’s a great question. And typically, when I meet with a prospective client, I’ll lay out essentially three things. And I’ll say, “Hey, Tim,” — you know, typically, when a pharmacist such as yourself comes to speak with me about their finances, they share one of a few things. It could be “I’m overwhelmed with student debt,” or even credit card debt, I’m seeing that more and more, this credit card debt. “I am confused how to properly budget, save and invest in my future.” And that’s kind of a broad, that’s a broader one. But it typically hits for most people. And the last one is, you know, “I’m frustrated by the fact that I make a good income, but I’m not progressing financially.” And kind of this idea of living paycheck-to-paycheck and maybe not enjoying kind of their work because they could be stuck in that work because they need that income, that type of thing. So there’s a lot — and typically, when I kind of go through those pain points, a lot of pharmacists look at me and then they say, “You just described me. Like you’re three-for-three.” So I think it hits on a point a lot of kind of what we’re talking about with empowering pharmacists to really get going on this because you can meander in life and wake up when you’re 45, 55, and really have nothing to show for it. It’s really that easy to do. So I think like part of what we do at YFP Planning now is really, we kind of force you to look at it. We meet quite often, so we almost like force you to really look at that, look at the kind of your current state and make moves to better it. And really examine — we often don’t do enough self-reflection, not just about finances but about life in general. You know, so when I say, “Hey, Tim, what does success look like in five years?” what I often see is, “Wow, that’s a really good question. I never really thought about that.” And then the other things I see, particularly between spouses is kind of like that rubberneck, like I can’t believe that these are the things that you want in five years or that type of thing. And again, it’s hard for us to imagine our five-year-older self, and essentially what I do with clients that if you’re 30 right now, you’re 35, I’m like, imagine when you’re 35 or 40, and put yourself in that place. So I think like the pain points are definitely real, and it’s easy to put your head in the sand and kind of not look at it and just live with it, but I think the sooner that we can kind of get a plan in place, the better. And hopefully, we can do that for you.
Tim Ulbrich: And I think just to build on that, Tim, one of the things I see, I’m sure you see it more often that people often come up to me after a talk or ask a question, and they’ll describe that “I really want to pay off my $200,000 student loans,” or “I really want to save $4 million for retirement.” But when I ask that next-level question of why or what’s motivating you or what’s going to keep you going, there really isn’t much thought there, right? And I think that goes to the point of visualization and thinking about not only your why but where you see yourself in five or 10 or 15 years. And what would be the negative impact if you didn’t do this? Or what are you hoping to achieve by doing this? And I think that gets to the point of accountability and coaching. And one of the things that excites me as we think about YFP Planning is that for the past few years on YFP at YourFinancialPharmacist.com, we’ve been providing a ton of information — and a shoutout here to Tim Church, who has done an unbelievable job.
Tim Baker: Yes.
Tim Ulbrich: The guides, the checklists, the calculators, the blogs, the podcasts. But what I’m getting to here is it’s not just about information. I’ve seen this firsthand with Jess and I working with you that I read on this topic all the time, but at the end of the day, if I don’t have an accountability partner or a coach, things may not get done. And you know, there’s a quote out there. It says, “If information was the answer, then we’d all be millionaires with perfect abs,” right? So you know, talk to me about accountability and coaching. And I think often, there’s this misperception that hey, my financial planner’s going to help me get x return on my investments when really, maybe the accountability and the coaching is the more important piece.
Tim Baker: Yeah, I think like when I look at it, you know, I kind of go through like when I more or less explain to a client what we do, a lot of it is kind of touching on the different parts of the financial plan, but I almost say like at the end of it, like crumble all that up and throw it away because really, I think the value that we provide is kind of the ongoing coaching and accountability. The technical side of it is important, but you think about even like in pharmacy, like it’s important that you know your stuff, but a lot of it is adherence, right? You want to make sure that your patients are taking their medication and all that kind of stuff. So like it’s the same thing as like I could give — what I tell clients often is just because life is so busy, I could give you the most well thought out, awesome financial plan. Most people will read it, say, “Hey, that’s nice.” And they’ll throw it on the shelf, and nothing ever gets done. So I think what we try to do is provide some, you know, where we have a client portal and we try to put those tasks back into the client portal, that pings them and reminds them. And really, again, the fact that we meet frequently, we’re trying to always push the ball forward and cross those things off the list, whether it’s getting your will done or insurance in place or setting up this Ally account for the purposes of Paris, France, which I want them to label it as “Paris, France,” even if it sits empty for two years. I don’t care. I want that there, ready to receive money when that happens. So I think that — I think that the accountability is important. But I also put a heavy premium on the objectivity. So you know, if we take you and Jess as an example, you guys view money differently. So sometimes, it’s good to have someone that has an objective opinion that says, “Hey, these are what my thoughts are, and this is my advice.” So I think if you couple the objectivity and kind of the objective approach to the financial plan with the kind of the ongoing coaching and accountability, it’s a deadly combination. And that’s what I think that often falls short with a lot of other advisors, so sometimes I’ll ask a prospective client, “Hey, who ultimately is going to make the decision? Is it you? Is it you and your spouse? Is it you and a Yoda in your life? What does that look like?” And a lot of times, you know, people will say, “Well, I really respect my dad’s opinion.” They have an advisor, and that’s an objection I kind of have to overcome because most of the time, dad’s advisor is not going to understand or really value what we do because dad’s advisor will typically — you’ll pay based on the assets that are invested and then maybe — and if they don’t have minimums like $250,000 or $100,000 minimums, and they will work with a younger professional, then they talk to you once or twice a year. That’s not our model. We’re very different. So it’s not an apples-to-apples approach. So again, I think the coaching and the accountability part is such a big part of that that I think it’s a differentiating factor between us and other financial planners.
Tim Ulbrich: So Tim, hopefully this is a feel-good for you, but as you were talking right then, I just started making a list of all of the things that Jess and I accomplished in the last three months that I’m confident we either would not have done or would not have done as quickly without your accountability and coaching. So I’m sure I’m missing some, but we’re back on track with our zero-based budget, using YNAB, we got the estate planning documents wrapped up, emergency fund is back to full fund after we moved recently, we worked through plussing up our disability and life insurance policies, umbrella insurance policies, we worked through lowering fees on investments, asset allocation of accounts, and setting up our savings sheet with our sinking funds. And even to your point earlier, some of those have a $0 but are a reminder of the goals that we have, right? So we have some real estate goals at $0 right now. That’s not the point. The point is it’s a reminder of the goal that we’re trying to get to and because of that, even at $0, it’s something that Jess and I are talking about. So that’s the power of accountability right there. Would I have done those things did I have the knowledge to do them? Yes. Would I have executed? Maybe yes, maybe no. And that matters.
Tim Baker: Well, it makes my heart happy. And you guys are great clients, so I think that, yeah, I think that it’s good feedback. Now, the 403b that we have in transit, that’s a work in progress. I’ll talk to you about that today. But you know, there’s always things that, you know — and again, it’s kind of like an ebb and flow. So it’s never going to be clean-cut in terms of like, hey, we knocked this out. Things are going to change in life. And imagine like in your life alone, what has changed over this past year, and you’ve accomplished all that, and you’ve been really intentional about that. And I think almost working together has kind of forced us into that. And I think that’s great. And yeah, I think that it’s hard to — so a lot of — it’s hard to quantify that, though. Like how do you quantify? Because at the end of the day, pharmacists are scientists. They’re very analytical, so they want to say, OK, if I’m paying this amount of fee, am I going to get this return? And I put that back on how do you value x or how do you value y? But I understand, like you have to get value from that. But yeah, it’s great feedback. And I think the things that really fire me up are those types of, that type of feedback but also seeing a client — and I have a few clients in mind that come to me with $40,000 in credit card debt, and they pay it off like aggressively, very quickly, so we can move onto the next thing. And we can see the movement in their overall net worth, so where before they were -$200,000, maybe they’re now they’re only -$140,000, which sounds like people laugh at that, but those are real dollars that we’re making moves towards. So I love those cases, and it inspires me to kind of keep going and really be the advisor, be the planner there that is there to back them up and really encourage them and really give them tough love when they need it as well.
Tim Ulbrich: Alright, so Tim, we’ve talked before on this podcast many times about the value of fee-only financial planning. Episodes 015-017, which I referenced earlier, and lots of variability that’s out there in the financial planning industry. So just real brief, fee-only, what is it? And why does it matter?
Tim Baker: Yeah, so I guess in my profession — and I guess I struggle to call it a profession for a lot of reasons, but really, the way that advisors are really identified, so if we have any John Oliver fans out there who does Last Week Tonight, he does a segment on financial advisors and kind of what they are and how they work, and I always reference that because I think it’s actually pretty funny and pretty accurate. You know, essentially, a financial advisor or financial planner, that name really doesn’t mean anything. Unlike a PharmD, an MD, a JD that actually carries weight to it, the CFP has, that’s kind of like an accreditation that you want, a Certified Financial Planner, but essentially, financial advisors, financial planners, are typically categorized in three buckets. You have a commission agent, which in the very extreme example, think of like Wolf of Wall Street. “Hey, Tim, I’m walking in the parking lot, I had this great idea on a stock that I want to sell you or this life insurance plan or this disability policy.” It’s very transactional, and it’s the sale of product. So I’m trying to get my commission and then go. The fee-based world, which this is where I started in the industry before I launched Script Financial was fee-based. Fee-based is basically where you have advice and the sale of product, basically they’re merged together. And anytime that happens, you have a conflict of interest. So in my last firm, I would say, “Hey, client, I could sell you this mutual fund that pays me a 1% commission and a 1% trail or this one that pays me a 5% commission. Or if we talked about term and whole-life, this particular term policy pays me a commission of x and whole-life pays me a lot more,” so anytime that you have — and we see this, Tim, we see this with physicians. So physicians are not supposed to get kickbacks on the medication they’re prescribing because, you know, there’s a conflict there. So it’s the same in our industry, except right now, most of the advisors out there operate in that fee-based world. What fee-only does, and it’s a very, very small subset of financial advisors out there. I’ve heard estimates it’s less than 5%. What fee-only is is basically you separate the advice, the dispensing of advice, from the product. So my compensation comes directly from the client, there’s no kickback or referrals. It’s not through a mutual fund or insurance company. It comes directly from the clients. So I don’t really — I’m not influenced to put a client in Product X or Y. I want to basically — I’m giving them the advice, they’re paying me for the advice, and I’ll put them in products that I think are in their best interest. So the big thing with fee-only is that it follows that fiduciary standard of care, which means that I’m legally bound to act in my client’s best interest versus a suitability care, which the majority of advisors out there where they can actually put their own interests ahead of their clients’. Which is crazy to me that that is actually a thing.
Tim Ulbrich: And I think just to drive that home one step further, if we think about the traditional financial advising model, typically, there’s a compensation based on Assets Under Management, so how much you’ve invested with them or commission from product scales, which often are hidden from view or hourly fees. So in other words, that advisor is incentivized to focus on investing over other options. And sometimes, this means that your goals as the client and their goals as the advisor are not fully aligned. And that is so important for pharmacists to hear that message because as we launch YFP Planning, we talk about fee-only financial planning services, which is what you’ve been doing with Script Financial, that it really bucks that model entirely. And that’s really important for those of you that are looking comprehensively, that I need help with student loans, I need help with credit card debt, I need help with my budget, I need help with home buying, I need help with estate planning and all these other things with investments being one piece of that. But we’re not going to only focus on investments, ignoring the rest of the financial plan. And so I think that holistic model and that pricing incentivizes that comprehensive nature is incredibly important for our clients to be considering, whether it’s us or somebody else, to make sure that they’re looking at a model that’s fee-only, that there’s a right educational credential and that pricing is done so in a way that really incentivizes that advisor to work with you on a comprehensive nature.
Tim Baker: Yeah, and one of the things that frustrates me a bit is, you know, when I’m talking to a prospective client and they’re like, “Well, maybe I’ll go with my parents’ advisor that doesn’t charge them anything,” which is utterly false. It’s so, like, nothing comes free. So you know, typically, what happens there is that they don’t know what they’re being charged, which is a problem. Transparency is a problem in our industry. So that’s a problem. But I think also is the — I think when you work with a professional, there’s almost like a sense that they know what they’re talking about. And I would say by and large, most advisors have no idea what to do with student loans or how to help clients with a budget because it’s just not something, you know, most advisors want minimums of $250,000 in investable assets, so there’s almost this assumption of wealth. So it’s like, “Hey, kid straight out of pharmacy school, good on you. But you don’t need financial planning help,” which is utterly false. It’s just that their model is set in a way that they’re incentivized to go after those that have investable assets. And then really with the student loan piece in particular, I’ve had clients that say, “Hey, I’ve been working with this other advisor, and their advice on the student loans was like, oh, they’ll just take care of themselves. They’ll just amortize over time,” which is like ugh, I just want to scream to the heavens and say, “No, that is terrible advice.” But then they’re also in a whole-life policy or whatever. So it’s just crazy talk.
Tim Ulbrich: Follow the dollar. Follow the dollar.
Tim Baker: Yeah, exactly.
Tim Ulbrich: So talk us through the process at YFP Planning. Where do people begin? And then once they go through that process of trying to figure out is it a good fit for them or not? What does that look like from there?
Tim Baker: Yeah, so it’s a great question, Tim. So I think the best, you know, if you’re listening to this podcast and you’re like, man, I think this works for me, probably the best thing would be to go YFPPlanning.com, and you can actually schedule like a free discovery meeting with myself. And really, this allows me to kind of learn a little bit about you and potentially your spouse, what are the big issues that we’re dealing with and kind of talk through the process and what we do and kind of get a sense of each other to see if we would be a good fit. So you know, if we decide that, we kind of go through a step to kind of get you onboarded. So it could be really the first meeting that we have is get organized. So in the get organized meeting, we essentially look at your client portal. So once you become a client, you get a welcome email that says, “Hey, start linking all of your things to the client portal: your checking, your savings, your student loans, all that.” And what I’m doing is I’m building the first lens in which I’m going to look through to give you advice. So I’m looking at a snapshot of your income and your net worth, and then we also do kind of a 90-day retroactive budget exercise just to see how money is flowing through the household. So that’s really the first meeting. And then from there, we essentially schedule the second meeting, which is the second lens in which I’m looking through is it’s all about the goals and kind of hearkens back to the three questions that we went through with you and Jess. And really, it’s where I learn the most about my clients and really how the client views what a wealthy life is. So we’re going to ask you thought-provoking questions that you probably have not asked yourself. But the idea is to really, based on those two meetings, build a plan in a way that I am helping you grow and protect income and grow and protect your net worth while keeping your goals in mind. To me, that’s the name of the game.
Tim Ulbrich: So Tim, I’m guessing some are thinking, can I just do all of this myself? So what is your answer to that? Because I know for you, fit is very important in terms of the right fit for you, the right fit for the client. So what is your response to that?
Tim Baker: Yeah, I think, you know, I think the answer is that you can. You absolutely can. And there are a lot of people that kind of more of a DIY approach. And Tim, I would probably put you as a more DIY, especially before we first met, but I think once you start working with someone and you can kind of see the power of kind of the ongoing coaching and accountability, it almost kicks that into second gear. So I think you can. I think my view on that is, you know, I’m a financial planner, and I need a financial planner because, again, I need someone to objectively look at Shea and I’s situation and say, hey, we come from very different places in terms of money. These are our goals, how do we get there? So I get it. Pharmacists are very smart. They’re very analytical. But you know, even if you’re going to play a sport, you’re going to workout, typically, you have a trainer or you have a coach that kind of looks at your situation and looks at it from that third-party viewpoint and say, “Hey, brass tax, these are things that I think you’re doing well at. These are things that I think we need to improve upon.” So I think that you can. I would argue that what we do across the board with tax — so the slide that I put up last night was the average pharmacist will make $9 million, and $6 million will flow through your accounts. What’s at stake is really the $3 million that typically is eaten up by tax. How do we be as efficient with that as possible? You know, I’m analyzing an individual’s 401k now, and their expense ratios are like 2.67%, which is crazy. Like it’s crazy. So with a little bit of adjustment, we can really lower that substantially. And over the course of their lifetime, we’ll save probably hundreds of thousands of dollars, not an exaggeration.
Tim Ulbrich: Maybe more.
Tim Baker: Maybe more. And again, that’s not a guarantee or anything, so nothing like that. But like, it’s those types of things that either you — the audience, you guys are trained as pharmacists, you’re not really trained to look at some of these things that I do every day with clients. So it’s just that other, maybe more technical piece of it to really look at. And again, I think kind of the high-touch that we are with offering the tax and the cash flow and budgeting piece is I think a really differentiator between us and maybe the other guy.
Tim Ulbrich: So to our listeners, regardless of whether you choose to explore YFP Planning, I want to offer up a challenge to you that is two questions. No. 1, what are you going to do in the next 30 days to change your financial situation? And No. 2, what’s the first step that you’re going to take towards your wealthy life? Because everyone we’ve talked to, myself included, constantly says, “I wish I would have started earlier,” right? And when I go talk with students and residents and I talk with faculty and pharmacists and preceptors, the one thing they say is, “I wish I would have started earlier,” or “I wish I would have learned this information sooner.” So Tim, let’s wrap up here. Just give us a little bit of background on the YFP Planning team — I know it’s a team that’s growing — and what our listeners can expect as they engage with us as a group.
Tim Baker: Yeah, so I’m super fortunate enough to have a good team that surrounds me. Like I mentioned, Paul who was on our webinar last night, he is essentially my go-to. He’s basically Director of Operations and Tax. So he handles all of the tax returns internally. Frankie, who’s my assistant, she does all the behind-the-scenes work that sets me up for meetings and follow-up and all the things that are crucial to kind of push the financial plan forward and helps me with that. And Tom, who’s my assistant advisor. And all Tom does is work on cash flow and budget. He’s a super nerd, he likes that stuff.
Tim Ulbrich: Super nerd.
Tim Baker: Super nerd, yeah. So I’m so happy to have them as part of my team. And of course, you guys in terms of helping the firm grow and Caitlyn, who does an excellent job with the podcast, all integral parts of the team. But I think like as we — and Tim, I was thinking about this, like you know, the other day, I’m like maybe we should have like a career section on our website. Because I think that we are growing, and I would love to be able to have maybe jobs out there that maybe would be interesting to the YFP community. But I’m excited. We’re looking at bringing on a paraplanner in the coming weeks and just to add additional backup. And I think as we grow, one of the things that we’re really — and we talk about this a lot, kind of the three Tims — is making sure that our brand is — we want to make sure that what we represent and what we believe in is kind of is shown amongst all of our team members. So I’m just excited about, you know, really the rebrand and I think where we’re going to take this going into 2019 and beyond.
Tim Ulbrich: Absolutely. And to the point you made about the careers piece, we’ve got some exciting announcements coming out, looking for some writers that are passionate about this topic.
Tim Baker: Yes.
Tim Ulbrich: We welcome and value other perspectives. And then also, we’ve been floating around the idea of a student internship. So if there’s any students out there listening that are nerds on this topic, we’d love to hear from you. [email protected]. And we’re hoping to make that a reality here in 2019. So to the YFP community, as always, we appreciate you joining us each and every week. And we’re excited to be on this journey alongside of you. And if you’re not yet a part of the community over at the Your Financial Pharmacist Facebook group, check it out. That group every day inspires me as they’re challenging, helping one another, motivating one another, sharing success stories, looking for encouragement. So again, that’s the Your Financial Pharmacist Facebook group. Tim, it’s been a lot of fun, as always, with this episode and the journey, and looking forward to an awesome 2019.
Tim Baker: Same here.
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